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Audience Segmentation Techniques  

Rachel A. Smith

Online publication date:
Mar 2017
Oxford Research Encyclopedia:
Communication
A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

Behavioral Indicators of Discrimination in Social Interactions  

Abigail R. Corrington, Mikki Hebl, and Jo-Ann Tsang

Online publication date:
Sep 2017
Oxford Research Encyclopedia:
Communication
A growing number of studies are utilizing different sorts of behavioral indicators as measures of prejudice and discrimination. Although there are few foolproof behavioral indicators of ... More

Behavioral Journalism in Health and Risk Messaging  

Alfred McAlister

Online publication date:
Jul 2017
Oxford Research Encyclopedia:
Communication
Behavioral journalism is a term used to describe a theory-based health communication messaging strategy that is based on conveying “role model stories” about real people and ... More

Big Data and Communication Research  

Ralph Schroeder

Online publication date:
Nov 2016
Oxford Research Encyclopedia:
Communication
Communication research has recently had an influx of groundbreaking findings based on big data. Examples include not only analyses of Twitter, Wikipedia, and Facebook, but also of search ... More

Big Data’s Role in Health and Risk Messaging  

Bradford William Hesse

Online publication date:
Jul 2017
Oxford Research Encyclopedia:
Communication
The presence of large-scale data systems can be felt, consciously or not, in almost every facet of modern life, whether through the simple act of selecting travel options online, ... More

The Biology Of Affection  

Kory Floyd and Colter D. Ray

Online publication date:
Apr 2016
Oxford Research Encyclopedia:
Communication
Affectionate communication comprises the verbal and nonverbal behaviors people use to express messages of love, appreciation, fondness, and commitment to others in close relationships. ... More

Blogging, Microblogging, and Exposure to Health and Risk Messages  

Stephen A. Rains

Online publication date:
Jan 2017
Oxford Research Encyclopedia:
Communication
The widespread diffusion of social media in recent years has created a number of opportunities and challenges for health and risk communication. Blogs and microblogs are specific forms of ... More

Bodies  

Davi Johnson Thornton

Online publication date:
Mar 2016
Oxford Research Encyclopedia:
Communication
Communication studies identifies bodies as both objects of communication and producers (or sites) of communication. Communication about bodies—for example, gendered bodies, disabled ... More

Campaign Evaluation in Health and Risk Messaging  

Evan K. Perrault

Online publication date:
May 2017
Oxford Research Encyclopedia:
Communication
Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication ... More

Cancer Communication Science: Intergroup Perspectives  

Lisa Sparks and Gary L. Kreps

Online publication date:
Sep 2017
Oxford Research Encyclopedia:
Communication
At the heart of cancer communication research is an effort both to increase knowledge and to identify practical strategies for improving cancer communication and for improving prevention ... More

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