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A Case Study of Sesame Workshop’s Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact
Dina L. G. Borzekowski
The Cleaner, Happier, Healthier hygiene intervention was developed and tested in 2013, featuring the Sesame Workshop characters. Through broadcast television, four public service announcements (PSAs) addressed washing hands with soap, using a latrine, wearing sandals, and drinking clean water. The main audiences were young preschool children and their parents or guardians.
Research occurred in Bangladesh, India, and Nigeria, exploring the reach and impact of these PSAs. Although low percentages, from well-drawn samples of extremely vulnerable populations in these countries, reported awareness and recall of these messages, such percentages can reflect large numbers of viewers. Considering data from the participating children, measures of knowledge and attitudes were associated with engaging in several of the behavioral outcomes. As well, awareness and recall of the PSA messages predicted “all the time” for several of the hygiene behaviors. In contrast, parents’ reports of PSA awareness and recall were not associated with reports of children’s hygiene behaviors.
Conducting reach studies is extremely difficult, especially in developing countries and communities. Despite the challenges, this study is encouraging. Participants reported seeing the messages, and in several models, this “reach” predicted reports of hygiene and health behaviors. Lessons learned from this case study and research can offer valuable insight into the production of future health PSAs, especially with harder-to-reach populations.
Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil
University students, faculty, and staff are among those most vulnerable to cybersecurity risks due to their reliance on modern technologies, the nature of their online activities, and the open infrastructure of institutional networks. Furthermore, cyberbullying has emerged as a public health concern by the Centers for Disease Control and Prevention (CDC), which first warned of electronic aggression in 2008, or any type of harassment or bullying that occurs via email, chat, instant messaging, websites, blogs, or text messaging. Roberto and Eden emphasized the communicative nature of cyberbullying, defining it as the “deliberate and repeated misuse of communication technology by an individual or group to threaten or harm others” in 2010 (p. 201). In response to serious cybersecurity concerns and growing evidence of cyberbullying behavior, the national Stop.Think.Connect. (STC) campaign was developed to educate Americans on cybersecurity risks and equip citizens with tools for safe, respectful, and appropriate online behavior; however, it lacks targeted messaging for those on university campuses. Formative research is needed to ascertain the specific cybersecurity risks and challenges identified by those living and working on large university campuses. Research by Noar in 2006 demonstrates that formative evaluation leads to more successful campaigns. The process involves learning about target populations, discovering communicative determinants of behavior change, and testing message concepts. To that end, this case study is a first step in targeting STC campaign messages to university students, faculty, and staff. Specifically, we sought to identify the distinct cybersecurity needs faced by university students and personnel, their perceptions of the saliency of the problem, and potential motives for increasing their cybersecurity-enhancing behaviors. These activities are needed to implement the campaign on college campuses and to increase the likelihood of any future outcome evaluation efforts that yield evidence of campaign effectiveness. Currently, we are unaware of any outcome evaluation.
Focus group methodology was conducted to examine the target audiences’ knowledge, interests, needs, and attitudes regarding the management of cybersecurity threats. Additionally, practical recommendations for enhancing STC campaign implementation on university campuses were ascertained. Results emphasized key ways to improve the theoretical underpinnings of the campaign using the Integrated Behavioral Model (IBM). We identified how determinants of behavior change can be utilized to strengthen campaign messaging. Students displayed laissez-faire attitudes toward cybersecurity, while faculty and staff attitudes demonstrated a much higher level of concern. Social norms for personal cybersecurity action taking were notably low among students as well as faculty and staff. Students displayed limited personal agency in regards to enacting cybersecurity measures, while faculty and staff had greater knowledge of steps they could take, but little faith that these actions would be efficacious. Finally, thematic recommendations for implementing an effective cybersecurity campaign on a university campus were identified.
Herbert Jennings Rose
C. Robert Phillips
The word accent system of Tokyo Japanese might look quite complex with a number of accent patterns and rules. However, recent research has shown that it is not as complex as has been assumed if one incorporates the notion of markedness into the analysis: nouns have only two productive accent patterns, the antepenultimate and the unaccented pattern, and different accent rules can be generalized if one focuses on these two productive accent patterns.
The word accent system raises some new interesting issues. One of them concerns the fact that a majority of nouns are ‘unaccented,’ that is, they are pronounced with a rather flat pitch pattern, apparently violating the principle of obligatoriness. A careful analysis of noun accentuation reveals that this strange accent pattern occurs in some linguistically predictable structures. In morphologically simplex nouns, it typically tends to emerge in four-mora nouns ending in a sequence of light syllables. In compound nouns, on the other hand, it emerges due to multiple factors, such as compound-final deaccenting morphemes, deaccenting pseudo-morphemes, and some types of prosodic configurations.
Japanese pitch accent exhibits an interesting aspect in its interactions with other phonological and linguistic structures. For example, the accent of compound nouns is closely related with rendaku, or sequential voicing; the choice between the accented and unaccented patterns in certain types of compound nouns correlates with the presence or absence of the sequential voicing. Moreover, whether the compound accent rule applies to a certain compound depends on its internal morphosyntactic configuration as well as its meaning; alternatively, the compound accent rule is blocked in certain types of morphosyntactic and semantic structures.
Finally, careful analysis of word accent sheds new light on the syllable structure of the language, notably on two interrelated questions about diphthong-hood and super-heavy syllables. It provides crucial insight into ‘diphthongs,’ or the question of which vowel sequence constitutes a diphthong, against a vowel sequence across a syllable boundary. It also presents new evidence against trimoraic syllables in the language.
Acceptability judgments are reports of a speaker’s or signer’s subjective sense of the well-formedness, nativeness, or naturalness of (novel) linguistic forms. Their value comes in providing data about the nature of the human capacity to generalize beyond linguistic forms previously encountered in language comprehension. For this reason, acceptability judgments are often also called grammaticality judgments (particularly in syntax), although unlike the theory-dependent notion of grammaticality, acceptability is accessible to consciousness. While acceptability judgments have been used to test grammatical claims since ancient times, they became particularly prominent with the birth of generative syntax. Today they are also widely used in other linguistic schools (e.g., cognitive linguistics) and other linguistic domains (pragmatics, semantics, morphology, and phonology), and have been applied in a typologically diverse range of languages. As psychological responses to linguistic stimuli, acceptability judgments are experimental data. Their value thus depends on the validity of the experimental procedures, which, in their traditional version (where theoreticians elicit judgments from themselves or a few colleagues), have been criticized as overly informal and biased. Traditional responses to such criticisms have been supplemented in recent years by laboratory experiments that use formal psycholinguistic methods to collect and quantify judgments from nonlinguists under controlled conditions. Such formal experiments have played an increasingly influential role in theoretical linguistics, being used to justify subtle judgment claims or new grammatical models that incorporate gradience or lexical influences. They have also been used to probe the cognitive processes giving rise to the sense of acceptability itself, the central finding being that acceptability reflects processing ease. Exploring what this finding means will require not only further empirical work on the acceptability judgment process, but also theoretical work on the nature of grammar.
Claudia J. Dewane
Clinical social work is a derivative profession, drawing its knowledge and practice base from several theoretical schools. The four primary theoretical schools contributing to social-work philosophy are psychodynamic, humanist, cognitive–behavioral, and postmodern. Acceptance and commitment therapy (ACT), although considered one of the third-wave behavioral approaches, draws from all four theoretical schools of clinical intervention. This entry gives an overview of ACT development, its essential features, empirical base, tenets and techniques, and relevance to the social-work profession.
H. D. Jocelyn and Gesine Manuwald
Students with disabilities are becoming more and more common in higher education classrooms, including social work classrooms. The challenges that come with accommodating students so as to allow equal access to the educational experience are surmountable with the assistance of student disability offices. New technology is being developed to assist students with learning both in and out of the classroom. Supportive attitudes from faculty in including students with disabilities allow all students to benefit from the experience. As compliance with laws such as the ADA becomes commonplace for new construction, the concept of universal design makes inclusion a norm.