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The United States Military: Sites of Intergroup Discourses  

Erin Sahlstein Parcell

Online publication date:
Aug 2017
Oxford Research Encyclopedia:
Communication
The United States military is a frequent point of public conversation since the terrorist attacks on September 11th, 2001. Approximately two and a half million service members have ... More

Using Guilt to Motivate Individuals to Adopt Healthy Habits  

Monique Mitchell Turner

Online publication date:
Jul 2017
Oxford Research Encyclopedia:
Communication
In social marketing, the use of guilt appeals can be effective for influencing healthy behaviors. Guilt, being a moral, other-based emotion, can spur people to think of others, act ... More

Using Maps to Display Geographic Risk, Personal Health Data, and Ownership  

Suellen Hopfer and Genesis Gutierrez

Online publication date:
Jun 2017
Oxford Research Encyclopedia:
Communication
Fundamental structural features of risk maps influence how health risk and burden information is understood. The mapping of health data by medical geographers in the 1800s has evolved into ... More

Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Online publication date:
Aug 2017
Oxford Research Encyclopedia:
Communication
Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

Using Quotations in Health and Risk Message Design  

Rhonda Gibson

Online publication date:
Mar 2017
Oxford Research Encyclopedia:
Communication
Quotations, something that a person says or writes that is then used by someone else in another setting, have long been a staple of news stories. Reporters use quotations—both direct and ... More

Verbal Communication Styles and Culture  

Meina Liu

Online publication date:
Nov 2016
Oxford Research Encyclopedia:
Communication
A communication style is the way people communicate with others, verbally and nonverbally. It combines both language and nonverbal cues and is the meta-message that dictates how listeners ... More

Video Games and Gaming: Reaching Audiences With Health and Risk Messages  

Anthony M. Limperos

Online publication date:
Jun 2017
Oxford Research Encyclopedia:
Communication
Video games are a very popular form of entertainment media and have been the subject of much debate since their meteoric rise to popularity in the 1980s. Similar to the criticisms ... More

Video-Mediated Communication  

Sean Rintel

Oxford Research Encyclopedia:
Communication
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

Online publication date:
Mar 2016
Oxford Research Encyclopedia:
Communication
In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

Online publication date:
Jul 2017
Oxford Research Encyclopedia:
Communication
In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

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