Summary and Keywords
Hegemony generally refers to the mechanisms and dynamics describing how a determinate group comes to organize its ruling at multiple levels, such as the political economic, social, cultural, and linguistic. In communication studies, the term is almost automatically associated with the particular conceptualization of Marxist thinker Antonio Gramsci, who provides a way to describe and explore the critical link between “power,” culture, and communicative practices. However, different readings of Gramscian hegemony, mediated by different traditions inside the discipline, have produced competing and evolving definitions. The common trait of all these approaches is an interpretation that tends to privilege “consent” over “coercion,” “leadership” over “domination,” and “civil society” over the “state.” Finally, a narrative is provided regarding how the concept gradually moved out of its Marxist origin to become a more sociologically abstract account of organized asymmetric power relations.
Access to the complete content on Oxford Research Encyclopedia of Communication requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription. If you are a student or academic complete our librarian recommendation form to recommend the Oxford Research Encyclopedias to your librarians for an institutional free trial.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.