Summary and Keywords
Communication and cultural studies share turbulent and contradictory histories, epistemologies, methods, and geographies, both on their own and as partners and rivals. This is in keeping with their status as interdisciplinary areas that emerged in the early to mid-20th century and crossed the humanities and the social sciences. Communication and cultural studies are linked and distinguished both by the topics they analyze and by their politics, countries, disciplines, theories, languages, and methods. Whereas the dominant forms of communication studies are dedicated to scholarly objectivity and disciplinary coherence, cultural studies is more akin to a tendency connected to concerns and identities on the margins of academia, and committed to methodological diversity. And whereas the critical strand of communication studies, notably political economy, examines such social forces of domination as the state and capital, cultural studies investigates the struggles undertaken by ordinary people to interpret dominant cultural forms in terms of their conditions of existence. The supposedly pessimistic orientation of political economy is frequently eschewed in favor of a faith in the resistive qualities of the oppressed and silenced. A similar perspective characterizes cultural studies’ rejection of effects studies for neglecting the politicized way that active audiences interpret media texts. In place of such concerns, the dominant strands of cultural studies tend to favor aesthetic and anthropological ways of analyzing societies to examine subjectivity and power and work with the understanding that popular culture represents and creates rituals and vice versa, through institutions and discourses that construct identities, which in turn form them.
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