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Transcription for Conversation Analysis  

Galina B. Bolden and Alexa Hepburn

Online publication date:
Mar 2018
The transcription system for Conversation Analysis (CA) was originally developed by Gail Jefferson, one of the founders of CA, in the 1960s. Jefferson’s transcription conventions aim to ... More

Transportation Theory Applied to Health and Risk Messaging  

Melanie C. Green and Kaitlin Fitzgerald

Online publication date:
Jan 2017
Transportation Theory: Narrative transportation theory focuses on the causes and consequences of an individual being immersed in a story, or ... More

Transtheoretical Model and Stages of Change in Health and Risk Messaging  

Seth M. Noar

Online publication date:
Jan 2017
The Transtheoretical Model (TTM) is an integrative health behavior change theory that describes the process of how people change their behavior. The central organizing construct in the ... More

Types of Explanations in Health and Risk Messaging  

Katherine E. Rowan

Explanations designed to teach, rather than to support scientific claims in scholarly works, are essential in health and risk communication. Patients explain why they think their symptoms ... More

Uncertainty and Extremism  

Sucharita Belavadi

Online publication date:
Jul 2017
Uncertainty regarding the self—about who we are, our place in the world, and our future is typically an unsettling and aversive state. It is a state that we are motivated to reduce in ... More

Uncertainty Management Theories  

Michael A. Hogg and Sucharita Belavadi

Online publication date:
Aug 2017
The subjective state of uncertainty can be understood as deriving from reduced predictability of and control over events and the world around us. There are different ways to conceptualize ... More

Understanding Hate Speech  

Michael S. Waltman and Ashely A. Mattheis

Online publication date:
Sep 2017
Most of the research dealing with hate and hate speech has examined the practices and discourses of hate groups and hate crimes. This work has tended to focus on hate and hate speech ... More

The United States Military: Sites of Intergroup Discourses  

Erin Sahlstein Parcell

Online publication date:
Aug 2017
The United States military is a frequent point of public conversation since the terrorist attacks on September 11th, 2001. Approximately two and a half million service members have ... More

Urban Communication  

Susan J. Drucker and Gary Gumpert

Cities themselves function as media of communication. They are places where messages are created, carried, and exchanged by structures, infrastructures, and people. Urbanity is an age-old ... More

Using Guilt to Motivate Individuals to Adopt Healthy Habits  

Monique Mitchell Turner

In social marketing, the use of guilt appeals can be effective for influencing healthy behaviors. Guilt, being a moral, other-based emotion, can spur people to think of others, act ... More

Using Maps to Display Geographic Risk, Personal Health Data, and Ownership  

Suellen Hopfer and Genesis Gutierrez

Fundamental structural features of risk maps influence how health risk and burden information is understood. The mapping of health data by medical geographers in the 1800s has evolved into ... More

Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

Using Quotations in Health and Risk Message Design  

Rhonda Gibson

Quotations, something that a person says or writes that is then used by someone else in another setting, have long been a staple of news stories. Reporters use quotations—both direct and ... More

Verbal Communication Styles and Culture  

Meina Liu

Online publication date:
Nov 2016
A communication style is the way people communicate with others, verbally and nonverbally. It combines both language and nonverbal cues and is the meta-message that dictates how listeners ... More

Video Games and Gaming: Reaching Audiences With Health and Risk Messages  

Anthony M. Limperos

Online publication date:
Jun 2017
Video games are a very popular form of entertainment media and have been the subject of much debate since their meteoric rise to popularity in the 1980s. Similar to the criticisms ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

Vision and Promoting Health  

Marla L. Moon

A visual impairment can affect cognitive, emotional, neurological, and physical development. Visual impairment impairs reading speed and comprehension, and is often mistaken for a learning ... More

Visuality and Security  

Axel Heck

Online publication date:
Mar 2018
The term security has its origins in the Latin word securitas, which could be translated as “without care” or “without worries.” Security as a concept used in social sciences indicates a ... More

Visual Rhetoric  

Zazil Reyes García

Online publication date:
Mar 2018
The growing field of visual rhetoric explores the communicative and persuasive power of the visual artifacts that surround us. This relatively new branch of rhetoric emerged in the late ... More

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