You are looking at  61-80 of 80 articles  for:

  • Communication Theory x
Clear All

View:

Queer Studies in Critical and Cultural Communication  

Isaac N. West

Queer studies in critical and cultural communication studies concerns itself with interrogating the symbolic and material manifestations of desires, sexualities, genders, and bodies in all ... More

Reasoned Action As an Approach to Understanding and Predicting Health Message Outcomes  

Marco Yzer

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of ... More

Recruiting Opinion Leaders for the United Kingdom ASSIST Programme  

Jo Holliday, Suzanne Audrey, Rona Campbell, and Laurence Moore

Addictive behaviors with detrimental outcomes can quickly become embedded in daily life. It therefore remains a priority to prevent or modify these health behaviors early in the life ... More

Regulatory Focus and Regulatory Fit in Health Messaging  

Ilona Fridman and E. Tory Higgins

Regulatory Focus Theory differentiates between two motivational orientations: promotion and prevention. Promotion-oriented individuals focus on advancements, growth, and making progress ... More

Religion, Culture, and Communication  

Stephen M. Croucher, Cheng Zeng, Diyako Rahmani, and Mélodine Sommier

Online publication date:
Jan 2017
Religion is an essential element of the human condition. Hundreds of studies have examined how religious beliefs mold an individual’s sociology and psychology. In particular, research has ... More

Resistance Induction in the Context of Health Decision Making  

Marieke L. Fransen and Saar Mollen

During the past few decades we have witnessed increased academic attention on resistance to persuasion. This comes as no surprise, as people are often persuaded by external forces when ... More

Responsibility in Health and Risk Messaging  

Amber K. Worthington

Health risk messages may appeal to the responsibility of individuals or members of interdependent dyads for their own or others’ health using many different message strategies. Health ... More

Rhetorical Approaches to Health and Medicine  

Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly ... More

Rhetoric and Social Movements  

Christina R. Foust and Raisa Alvarado

What moves the social? And what is rhetoric’s relationship to social movement? Since 1950, scholars studying the art of public persuasion have offered different answers to these questions. ... More

Risk Perceptions and Risk Characteristics  

Hye-Jin Paek and Thomas Hove

Online publication date:
Mar 2017
Risk perception refers to people’s subjective judgments about the likelihood of negative occurrences such as injury, illness, disease, and death. Risk perception is important in health and ... More

Self-Affirmation  

Xiaoquan Zhao

Self-affirmation theory posits that people are motivated to maintain an adequate sense of self-integrity. It further posits that the self-system is highly flexible such that threats to one ... More

Slavoj Žižek and Communication Studies  

Robert McDonald

Online publication date:
Nov 2018
Slavoj Žižek stands as one of the most influential contemporary philosophical minds, stretching across a wide variety of fields: not just communication and critical/cultural studies, but ... More

Spiral of Silence in Health and Risk Messaging  

Sherice Gearhart

The spiral of silence theory provides insight into the ways in which perceptions of public opinion can lead to changes in opinion expression behavior. Conceptualized in a political ... More

Structuration Theory and Health and Risk Messaging  

Joel Iverson, Tomeka Robinson, and Steven J. Venette

Risk can be defined using a mathematical formula—probability multiplied by consequences. An essential element of risk communication is a focus on messages within organizations. However, ... More

Text Features Related to Message Comprehension  

Jessica Gasiorek and R. Kelly Aune

A majority of the extant literature in health and risk message processing focuses—for obvious reasons—on social influence and compliance-gaining. Interpersonal and relational issues with ... More

Theories of Economic Justice in the Rhetorical Tradition  

Catherine Chaput and Joshua S. Hanan

Depending on how you approach it, economic justice is either an extremely old intellectual tradition or a relatively new one. From the first perspective, economic justice is part and ... More

Thought Speed and Health Communication  

Kaite Yang and Emily Pronin

Social psychological research on thinking has generally focused on the attitudes, emotions, motivations, and biases that affect thinking and consequent behavior. What has received less ... More

Using Guilt to Motivate Individuals to Adopt Healthy Habits  

Monique Mitchell Turner

In social marketing, the use of guilt appeals can be effective for influencing healthy behaviors. Guilt, being a moral, other-based emotion, can spur people to think of others, act ... More

Using Maps to Display Geographic Risk, Personal Health Data, and Ownership  

Suellen Hopfer and Genesis Gutierrez

Fundamental structural features of risk maps influence how health risk and burden information is understood. The mapping of health data by medical geographers in the 1800s has evolved into ... More

Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) ... More

View: