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Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) ... More

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