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Public Service Announcements and Exposure to Health and Risk Messages  

William DeJong

Public service announcements (PSAs) emerged after World War II in the United States as a promising strategy for increasing awareness of important social issues and changing beliefs, ... More

Reasoned Action As an Approach to Understanding and Predicting Health Message Outcomes  

Marco Yzer

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of ... More

Recruiting Opinion Leaders for the United Kingdom ASSIST Programme  

Jo Holliday, Suzanne Audrey, Rona Campbell, and Laurence Moore

Addictive behaviors with detrimental outcomes can quickly become embedded in daily life. It therefore remains a priority to prevent or modify these health behaviors early in the life ... More

Regulatory Focus and Regulatory Fit in Health Messaging  

Ilona Fridman and E. Tory Higgins

Regulatory Focus Theory differentiates between two motivational orientations: promotion and prevention. Promotion-oriented individuals focus on advancements, growth, and making progress ... More

Rehabilitation Groups  

Toby Raeburn

Online publication date:
May 2017
“Rehabilitation groups” refers to community-based organizations which substantially rely on the work of volunteers to assist people with disabilities towards functional independence. One ... More

Resistance Induction in the Context of Health Decision Making  

Marieke L. Fransen and Saar Mollen

During the past few decades we have witnessed increased academic attention on resistance to persuasion. This comes as no surprise, as people are often persuaded by external forces when ... More

Responsibility in Health and Risk Messaging  

Amber K. Worthington

Health risk messages may appeal to the responsibility of individuals or members of interdependent dyads for their own or others’ health using many different message strategies. Health ... More

Rhetorical Approaches to Health and Medicine  

Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly ... More

Rhetorical Construction of Bodies  

Davi Johnson Thornton

Communication studies identifies bodies as both objects of communication and producers (or sites) of communication. Communication about bodies—for example, gendered bodies, disabled ... More

Rhetorical Dimensions of “Active Shooter” Training Messages  

Bradley A. Serber and Rosa A. Eberly

Mass public shootings in the United States have generated increasingly urgent efforts to understand and prevent active shooter scenarios. After the Columbine High School shooting in 1999, ... More

Risk Governance  

Rolf Lidskog

Scientific advances, technological development, and changes in risk consciousness have led to stronger demands on society to manage and control various kinds of risks. Risks should be ... More

Risk Perceptions and Risk Characteristics  

Hye-Jin Paek and Thomas Hove

Online publication date:
Mar 2017
Risk perception refers to people’s subjective judgments about the likelihood of negative occurrences such as injury, illness, disease, and death. Risk perception is important in health and ... More

Science and Communication  

Celeste M. Condit and L. Bruce Railsback

Whether understood as a set of procedures, statements, or institutions, the scope and character of science has changed through time and area of investigation. The prominent current ... More

Scientific Uncertainty in Health and Risk Messaging  

Stephen Zehr

Expressions of scientific uncertainty are normal features of scientific articles and professional presentations. Journal articles typically include research questions at the beginning, ... More

Self-Affirmation  

Xiaoquan Zhao

Self-affirmation theory posits that people are motivated to maintain an adequate sense of self-integrity. It further posits that the self-system is highly flexible such that threats to one ... More

Sensation Seeking  

Nancy Grant Harrington

Online publication date:
May 2017
Sensation seeking is a biologically based personality trait that is characterized by the need to seek a variety of sensations and experiences and the willingness to take risks to achieve ... More

Shame and Guilt  

Monique Mitchell Turner

Online publication date:
Feb 2018
Shame and guilt are distinct emotional experiences that are often confused by lay people as similar. Yet, shame and guilt are aroused by distinct cognitive appraisals and lead to distinct ... More

Simultaneous and Successive Emotion Experiences and Health and Risk Messaging  

Andrea Kloss and Anne Bartsch

Emotions are an important part of how audiences connect with health and risk messages. Feelings such as fear, anger, joy, or empathy are not just byproducts of information processing, but ... More

Social Amplification of Risk in Health and Risk Messaging  

Yulia A. Strekalova and Janice L. Krieger

Online publication date:
Jul 2017
Risk is a social construction, and its understanding by information consumers is shaped through interaction with messages, opinions, shared and learned experiences, and interpretations of ... More

Social Cognitive Theory Applied to Health and Risk Messaging  

Steven H. Kelder, Deanna M. Hoelscher, and Ross Shegog

Online publication date:
Jul 2017
Social cognitive theory (SCT) is an action-oriented approach to understanding the personal cognitive, environmental, and behavioral influences on behaviors and to developing theory-based ... More

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