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Types of Explanations in Health and Risk Messaging  

Katherine E. Rowan

Explanations designed to teach, rather than to support scientific claims in scholarly works, are essential in health and risk communication. Patients explain why they think their symptoms ... More

Using Guilt to Motivate Individuals to Adopt Healthy Habits  

Monique Mitchell Turner

In social marketing, the use of guilt appeals can be effective for influencing healthy behaviors. Guilt, being a moral, other-based emotion, can spur people to think of others, act ... More

Using Maps to Display Geographic Risk, Personal Health Data, and Ownership  

Suellen Hopfer and Genesis Gutierrez

Fundamental structural features of risk maps influence how health risk and burden information is understood. The mapping of health data by medical geographers in the 1800s has evolved into ... More

Using Pictures in Health and Risk Messages  

Sarah C. Vos and Elisia Cohen

Using pictures (also called images) in health and risk messages increases attention to messages and facilitates increased retention of message content, especially in low-literate ... More

Using Quotations in Health and Risk Message Design  

Rhonda Gibson

Quotations, something that a person says or writes that is then used by someone else in another setting, have long been a staple of news stories. Reporters use quotations—both direct and ... More

Video Games and Gaming: Reaching Audiences With Health and Risk Messages  

Anthony M. Limperos

Online publication date:
Jun 2017
Video games are a very popular form of entertainment media and have been the subject of much debate since their meteoric rise to popularity in the 1980s. Similar to the criticisms ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

Vision and Promoting Health  

Marla L. Moon

A visual impairment can affect cognitive, emotional, neurological, and physical development. Visual impairment impairs reading speed and comprehension, and is often mistaken for a learning ... More

Vitality Theory  

Benjamin King Smith, Martin Ehala, and Howard Giles

Online publication date:
Jul 2017
Group vitality is a widely invoked construct in the study of minority language maintenance and interethnic relations. Per the original framework introduced 40 years ago, the more vitality ... More

Vividness  

Patrick J. Ewell and Rosanna E. Guadagno

According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) ... More

Work as Opportunity and Problem When Trying to Impact Health and Risk  

Keri K. Stephens and Millie A. Harrison

Online publication date:
May 2017
Attention to population health issues is growing, and considering that people spend more time at work than in any other organization outside their home, worksites may offer a solution. For ... More

Worry and Rumination as a Consideration When Designing Health and Risk Messages  

Tamara D. Afifi, Ariana Shahnazi, and Kathryn Harrison

Online publication date:
Jul 2017
Rumination is typically thought of as pessimistic, repetitive thinking or mulling that is deleterious for one’s health. Rumination, however, can take several forms and is not always ... More

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