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Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Campaign Evaluation in Health and Risk Messaging  

Evan K. Perrault

Due to their sheer scope in trying to reach large sections of a population, and the costs necessary to implement them, evaluation is vital at every stage of the health communication ... More

Celebrity-Based Appeals in Health and Risk Messaging  

Jessica Gall Myrick

Celebrities are famous individuals, well known by many members of the public, who appear frequently in media content. When celebrities appear in the media alongside another cause, be it ... More

Communication in International Development  

Srinivas Melkote and H. Leslie Steeves

The decades that immediately followed World War II witnessed the political independence of most of the so-called Third World from colonization and the birth of the United Nations, marking ... More

Copyright  

Sara Bannerman

Copyright is a bundle of rights granted to the creators of literary, artistic, and scientific works such as books, music, films, or computer programs. Copyright, as one of the most ... More

Cultural and Creative Industries  

Vicki Mayer

The critical study of cultural and creative industries involves the interrogation of the ways in which different social forces impact the production of culture, its forms, and its ... More

Entertainment-Education and Health and Risk Messaging  

Suruchi Sood, Amy Henderson Riley, and Kristine Cecile Alarcon

Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct ... More

The Korean Wave and Korean Dramas  

Hyejung Ju

For the past two decades, the Korean Wave has been recognized in many parts of the world, and has articulated dynamic junctures of globalization, regionalization, and localization in the ... More

Mass Communication and Policy Gatekeeping  

Richard T. Craig

Who filters through information and determines what information is shared with media audiences? Who filters through information and determines what information will not be shared with ... More

Media and Emotion  

Robin L. Nabi

Emotion has been incorporated into media effects research in multiple ways, which can be broadly summarized as considering emotion as a predictor of media selection, an outcome of media ... More

Media Entertainment and Emotions  

Ed S. Tan

Online publication date:
Sep 2017
Entertainment is fun, and fun is an emotion. What fun is as an emotion, and how it depends on features of entertainment messages and on other emotions, needs to be understood if we want to ... More

Mobile Journalism and MoJos  

Oscar Westlund and Stephen Quinn

Online publication date:
Aug 2018
Journalism and news are so much a part of our lives that most societies take them for granted. To access the news, people have traditionally had to pay for newspapers or acquire television ... More

News Audiences and News Habits  

Jannie Møller Hartley

Online publication date:
Aug 2018
The focus of news-audience research has shifted from investigating news audiences of single platforms—such as newspapers, television, or radio news—to audiences in an inherently ... More

Popular Media and Exposure to Health and Risk Messages  

Kimberly N. Kline

Popular media are a source of information, a powerful socializing agent, and generate sociopolitical and sociocultural meanings that impinge on health promotion and/or disease prevention ... More

Press Subsidies  

Mart Ots and Robert G. Picard

Online publication date:
Sep 2018
Due to its function as a watchdog or fourth estate in democratic societies and a variety of commercial challenges, policy-makers have undertaken initiatives to support the production and ... More

Presumed Media Influence in Health and Risk Messaging  

Shirley S. Ho and Andrew Z. H. Yee

Health communication research has often focused on how features of persuasive health messages can directly influence the intended target audience of the messages. However, scholars ... More

Social Marketing Applied to Health and Risk Messaging  

R. Craig Lefebvre and P. Christopher Palmedo

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

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