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date: 16 December 2018

Summary and Keywords

Signification of human meaning dwells in ethics and culture, finding expression in and through rhetorical practices. Ethics and culture consist of goods and practices that gather the meaningful and the important together, yielding urgency for rhetorical employment of those practices. The union of ethics, culture, and rhetoric offers a coherent dwelling for the protection and promotion of the consequential. Ethics and culture house actions of meaningfulness that compel rhetorical expression, announcing a stance attentive to the vital, reminding self and informing other of a particular account of the consequential. Ethics and culture adjudicate a sense of ground that nourishes rhetorical understanding and engagement with the world. Rhetoric explicates practices of import that reflect the performative reality of ethics and culture, retelling self and other about the crucial. Rhetoric permits self and other to interrogate a ground of distinctive goods and practices that structure the noteworthy. Rhetoric facilitates discovery, testing, and knowledgeable implementation. It moves ethics and culture from points of abstraction to knowing public coordinates in a communicative social world that is impactful on self and others. The interplay of ethics, culture, and rhetoric in their triconstruction and enactment engenders human meaning. Rhetoric thrusts unique versions of ethics and culture into the public domain, and such action renders practical awareness of the existence of contrasting content of import. Acknowledging dissimilarity exposes and probes contrasting goods and practices. Rhetoric enhances public knowledge of differences undergirding juxtaposed ethical and cultural stances.

Keywords: ethics, culture, rhetoric, hypermodernity, narrative, hypertextuality, habitus, contention, social goods, storytelling, virtue, communication and critical studies

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