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date: 10 December 2018

Summary and Keywords

Cultural globalization has promoted seemingly opposing forces simultaneously, such as recentering and decentering, standardization and diversification, and renationalization and transnationalization. The intensification of transnational flows of media culture and the associated cross-border connection and communication has been destabilizing national cultural borders and engendering the formation of diverse mediated communities among hitherto marginalized people and groups within and across national borders. At the same time, we have observed the increasing pervasiveness of the inter-nationalized modes of media culture flows and communication—“inter-nationalized” with a hyphen is intentional—in the sense of highlighting the nation as the unit of global cultural encounters that resolidify exclusive national boundaries.

The synergism of the process of market-driven glocalization and the state’s policy of soft power and nation branding has further instituted a container model of the nation, as the inter-nationalized circulation and encounter of media culture have become sites in which national identity is mundanely invoked, performed, and experienced. In this process, national cultural borders are mutually reconstituted as transnational cultural flows and encounters are promoted in a way to accentuate a nation-based form of global cultural encounter and exchange. While lacking in a historically embedded, coherent narrative of the nation, it works to institute a new, container form of the nation in which cultural diversity within national borders is not given its due attention and thus sidelined. Facilitation of border crossing of culture and communication does not necessarily accompany the transgression of clearly demarcated national cultural borders.

Keywords: cultural globalization, border transgression, renationalization, soft power, nation branding, banal inter-nationalism, cultural diversity, communication and critical studies

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