Summary and Keywords
Siebert, Peterson, and Schramm’s Four Theories of the Press has been a powerful influence on scholarship on comparative press systems and normative press theories in the years since its publication in 1956. Its appeal comes from the way it combined a history of Western development with a normative schema that is simple and teachable. Critics have pointed out the shortcomings of both its historical accounts and its theoretical structure, charging that the book expressed a Cold War mentality, elided non-Western and nonliberal theories and practices, and neglected the complicating dimensions of race, class, gender, and ethnicity. Critics also note that actual press systems are usually governed by hybrid norms, and that press systems are increasingly interconnected, overlapping, and global. Yet, Four Theories of the Press retains significant influence despite these criticisms. One reason is that no real replacement has appeared and it is unlikely that a new map of normative theories will win acceptance. The work emerged at a unique moment of Western liberal global hegemony and a successor would require a similar hegemonic moment.
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