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date: 10 December 2018

Korean Popular Culture in Argentina

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Latin American History. Please check back later for the full article.

The cultural movement known as Hallyu (or Korean Wave) and the transnational popularity of K-pop music and dance have long been established as a relevant phenomenon in the global world, including Latin America. This form of South Korean contemporary popular culture also has a major impact in Argentina, especially among the young population. Despite the cultural and geographical distance, the young Argentine incorporate aspects of K-pop culture in their daily lives, which includes music, dance, K-drama, and food, and some of them even try to learn the Korean language. Thanks to technology, almost in real time they perceive what happens on the Asian continent and connect with fans and fandoms, not only in Korea but also in other parts of the world. This shows that globalization is not a process of homogenization, as these young Latin American people also take the Korean Wave as motivation to learn about transpacific history and cultures.

Furthermore, K-pop is quite a visual phenomenon, and dance plays an important role. The choreographies are complex, emphasize the music, and dance definitely transcends language barriers. Thus, the young Argentine explore new aspects of corporality through dance performances. In their spare time, they organize numerous dance contests and activities, and so generate spaces of their own articulation. Particularly interesting is to draw attention to the gender role performance and how the local youth react to the influence of a transgressive gender identity performed by Koreans, in the context of a strongly patriarchal and heteronormative Argentine society. It shows that body/dance articulation is not just a tool for creativity but also for disputing gender norms and stereotypical gender images in our society.