The expression language of the economy and business refers to an extremely heterogeneous linguistic reality. For some, it denotes all text and talk produced by economic agents in the pursuit of economic activity, for others the language used to write or talk about the economy or business, that is, the language of the economic sciences and the media. Both the economy and business contain a myriad of subdomains, each with its own linguistic peculiarities. Language use also differs quite substantially between the shop floor and academic articles dealing with it. Last but not least, language is itself a highly articulate entity, composed of sounds, words, concepts, etc., which are taken care of by a considerable number of linguistic disciplines and theories. As a consequence, this research landscape offers a very varied picture.
The state of research is also highly diverse as far as the Romance languages are concerned. The bulk of relevant publications concerns French, followed at a certain distance by Spanish and Italian, while Romanian, Catalan, and Portuguese look like poor relations. As far as the dialects are concerned, only those of some Italian cities that held a central position in medieval trade, like Venice, Florence, or Genoa, have given rise to relevant studies. As far as the metalanguage used in research is concerned, the most striking feature is the overwhelming preponderance of German and the almost complete absence of English. The insignificant role of English must probably be attributed to the fact that the study of foreign business languages in the Anglo-Saxon countries is close to nonexistent. Why study foreign business languages if one own’s language is the lingua franca of today’s business world? Scholars from the Romance countries, of course, generally write in their mother tongue, but linguistic publications concerning the economic and business domain are relatively scarce there. The heterogeneity of the metalanguages used certainly hinders the constitution of a close-knit research community.
Elizabeth Closs Traugott
Traditional approaches to semantic change typically focus on outcomes of meaning change and list types of change such as metaphoric and metonymic extension, broadening and narrowing, and the development of positive and negative meanings. Examples are usually considered out of context, and are lexical members of nominal and adjectival word classes.
However, language is a communicative activity that is highly dependent on context, whether that of the ongoing discourse or of social and ideological changes. Much recent work on semantic change has focused, not on results of change, but on pragmatic enabling factors for change in the flow of speech. Attention has been paid to the contributions of cognitive processes, such as analogical thinking, production of cues as to how a message is to be interpreted, and perception or interpretation of meaning, especially in grammaticalization. Mechanisms of change such as metaphorization, metonymization, and subjectification have been among topics of special interest and debate. The work has been enabled by the fine-grained approach to contextual data that electronic corpora allow.