Diaspora Tourism
Diaspora Tourism
- Bayo HolseyBayo HolseyDepartment of Anthropology, Emory University
Summary
Since the 1990s, diaspora tourism has become a significant cultural and economic enterprise within several West African nations. The conservation of important sites related to the history of the slave trade, particularly Cape Coast Castle and Elmina Castle in Ghana and the Slave House on Gorée Island and Senegal, along with the development of the Slaves’ Route in Benin, has led to burgeoning numbers of diaspora tourists in these nations. Although this particular form of travel took off in the 1990s as a result of a growing African American middle class and the simultaneous rise in their level of interest in the history of the slave trade, temporary diasporic travel to West Africa has a much longer history. From the very moment of independence, the development of diaspora tourism industries has been a goal of several African nations. Pan-African festivals held throughout the 1960s and 1970s sought to capture this tourism market and to celebrate historical and cultural connections as well as to encourage economic investment. More recent state-sponsored events such as Emancipation Day and PANAFEST in Ghana have similar goals.
For the tourists themselves, diaspora tourism often represents much more than leisure travel. Oftentimes framed as a “homecoming” or a “pilgrimage,” the trips can have deeply personal and even spiritual significance. They occur in the context of anti-Black racism in the home nations of tourists who therefore may seek a sense of belonging within Africa. Many want to learn more about the history of slave trade in order to understand the struggles of their ancestors. Diaspora tourism thus is both an economic enterprise, firmly situated within neoliberal logics, and a potentially oppositional act for Black subjects in the context of global White supremacy. It has also influenced the ways in which continental Africans view the history of the slave trade and their relationship to the African diaspora.
Subjects
- African Diaspora
- Image of Africa
- Slavery and Slave Trade
- West Africa