The emergence, spread, and transformation of media technologies in North Africa has attracted much attention over the past decade. Yet the disruptive effects of technological mass media have been a defining feature of North African modernity from the mid-19th century to the present. Classically distinguished from pre-modern oral and scribal transmissions by “technological reproducibility,” mass media offer capacities both for simultaneous collective address (i.e., broadcast), and for nearly limitless copying (i.e., reproduction) and re-transmission (i.e., sharing). As such, dramatic expansions in mass media, from print journals, or “the press,” to electronic broadcast media of radio and television, small media of audio and video cassettes, and Internet-based and mobile digital media, have sustained modern North African political movements and mass publics, from anticolonial nationalism to postcolonial nation-state building and the 21st-century Arab Spring. Any understanding of contemporary mass media, including digital media, in North Africa must consider how these current media movements reprise and transform earlier forms of political consciousness, community, and protest grounded in a century of new media.
The Tangier American Legation Museum reflects the evolution of Moroccan–American relations over two centuries. Morocco, the first country to recognize the independence of the United States (1777), became the site of the first overseas American diplomatic mission in 1821 when the sultan gave the US government title to the museum’s current home—8 rue d’Amérique (zankat America)—in the old city of Tangier. The building went on to house the US consulate (1821–1905), legation (1905–1956), a State Department Foreign Service language school (1961–1970), and a Peace Corps training center (1970–1973), before becoming a museum dedicated to displaying art and artifacts about Morocco and Moroccan–American relations (1976). Despite the official story of the origin of the forty-one-room museum, its holdings and activities since the late 20th century derive more from unofficial American relationships with Morocco than from US government policy. The private actions of individual Americans and Moroccans, with some State Department support, led the museum to become in the late 20th century a research and cultural center serving academics and the broad public, including the people in its neighborhood (Beni Ider). In 1981 the US Department of the Interior put the Legation on the National Register of Historic Places, and in 1982 it became the only site outside the United States designated as a National Historic Landmark due to its past diplomatic and military significance, as well as to the building’s blend of Moroccan and Spanish architectural styles.