Summary and Keywords
Two images dominated popular portrayals of American women in the 1950s. One was the fictional June Cleaver, the female lead character in the popular television program, “Leave It to Beaver,” which portrayed Cleaver as the stereotypical happy American housewife, the exemplar of postwar American domesticity. The other was Cleaver’s alleged real-life opposite, described in Betty Friedan’s The Feminine Mystique (1963) as miserable, bored, isolated, addicted to tranquilizers, and trapped in look-alike suburban tract houses, which Friedan termed “comfortable concentration camps.” Both stereotypes ignore significant proportions of the postwar female population, both offer simplistic and partial views of domesticity, but both reveal the depth of the influence that lay behind the idea of domesticity, real or fictional. Aided and abetted by psychology, social science theory, advertising, popular media, government policy, law, and discriminatory private sector practices, domesticity was both a myth and a powerful ideology that shaped the trajectories of women’s lives.
Access to the complete content on Oxford Research Encyclopedia of American History requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription. If you are a student or academic complete our librarian recommendation form to recommend the Oxford Research Encyclopedias to your librarians for an institutional free trial.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.