The first half of the 20th century saw extraordinary changes in the ways Americans produced, procured, cooked, and ate food. Exploding food production easily outstripped population growth in this era as intensive plant and animal breeding, the booming use of synthetic fertilizers and pesticides, and technological advances in farm equipment all resulted in dramatically greater yields on American farms. At the same time, a rapidly growing transportation network of refrigerated ships, railroads, and trucks hugely expanded the reach of different food crops and increased the variety of foods consumers across the country could buy, even as food imports from other countries soared. Meanwhile, new technologies, such as mechanical refrigeration, reliable industrial canning, and, by the end of the era, frozen foods, subtly encouraged Americans to eat less locally and seasonally than ever before. Yet as American food became more abundant and more affordable, diminishing want and suffering, it also contributed to new problems, especially rising body weights and mounting rates of cardiac disease.
American taste preferences themselves changed throughout the era as more people came to expect stronger flavors, grew accustomed to the taste of industrially processed foods, and sampled so-called “foreign” foods, which played an enormous role in defining 20th-century American cuisine. Food marketing exploded, and food companies invested ever greater sums in print and radio advertising and eye-catching packaging. At home, a range of appliances made cooking easier, and modern grocery stores and increasing car ownership made it possible for Americans to food shop less frequently. Home economics provided Americans, especially girls and women, with newly scientific and managerial approaches to cooking and home management, and Americans as a whole increasingly approached food through the lens of science. Virtually all areas related to food saw fundamental shifts in the first half of the 20th century, from agriculture to industrial processing, from nutrition science to weight-loss culture, from marketing to transportation, and from kitchen technology to cuisine. Not everything about food changed in this era, but the rapid pace of change probably exaggerated the transformations for the many Americans who experienced them.
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American Food, Cooking, and Nutrition, 1900–1945
Helen Zoe Veit
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Death and Dying in the Working Class
Michael K. Rosenow
In the broader field of thanatology, scholars investigate rituals of dying, attitudes toward death, evolving trajectories of life expectancy, and more. Applying a lens of social class means studying similar themes but focusing on the men, women, and children who worked for wages in the United States. Working people were more likely to die from workplace accidents, occupational diseases, or episodes of work-related violence. In most periods of American history, it was more dangerous to be a wage worker than it was to be a soldier. Battlegrounds were not just the shop floor but also the terrain of labor relations. American labor history has been filled with violent encounters between workers asserting their views of economic justice and employers defending their private property rights. These clashes frequently turned deadly. Labor unions and working-class communities extended an ethos of mutualism and solidarity from the union halls and picket lines to memorial services and gravesites. They lauded martyrs to movements for human dignity and erected monuments to honor the fallen. Aspects of ethnicity, race, and gender added layers of meaning that intersected with and refracted through individuals’ economic positions. Workers’ encounters with death and the way they made sense of loss and sacrifice in some ways overlapped with Americans from other social classes in terms of religious custom, ritual practice, and material consumption. Their experiences were not entirely unique but diverged in significant ways.
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The Department Store
Traci Parker
Department stores were the epicenter of American consumption and modernity in the late 19th and through the 20th century. Between 1846 and 1860 store merchants and commercial impresarios remade dry goods stores and small apparel shops into department stores—downtown emporiums that departmentalized its vast inventory and offered copious services and amenities. Their ascendance corresponded with increased urbanization, immigration, industrialization, and the mass production of machine-made wares. Urbanization and industrialization also helped to birth a new White middle class who were eager to spend their money on material comforts and leisure activities. And department stores provided them with a place where they could do so. Stores sold shoppers an astounding array of high-quality, stylish merchandise including clothing, furniture, radios, sporting equipment, musical instruments, luggage, silverware, china, and books. They also provided an array of services and amenities, including public telephones, postal services, shopping assistance, free delivery, telephone-order and mail-order departments, barber shops, hair salons, hospitals and dental offices, radio departments, shoe-shining stands, wedding gift registries and wedding secretary services, tearooms, and restaurants.
Stores enthroned consumption as the route to democracy and citizenship, inviting everybody—regardless of race, gender, age, and class—to enter, browse, and purchase material goods. They were major employers of white-collar workers and functioned as a new public space for women as workers and consumers.
The 20th century brought rapid and significant changes and challenges. Department stores weathered economic crises; two world wars; new and intense competition from neighborhood, chain, and discount stores; and labor and civil rights protests that threatened to damage their image and displace them as the nation’s top retailers. They experienced cutbacks, consolidated services, and declining sales during the Great Depression, played an essential role in the war effort, and contended with the Office of Price Administration’s Emergency Price Control Act during the Second World War. In the postwar era, they opened branch locations in suburban neighborhoods where their preferred clientele—the White middle class—now resided and shaped the development and proliferation of shopping centers. They hastened the decline of downtown shopping as a result. The last three decades of the 20th century witnessed a wave of department store closures, mergers, and acquisitions because of changing consumer behaviors, shifts in the retail landscape, and evolving market dynamics. Department stores would continue to suffer into the 21st century as online retailing exploded.
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Financial Crises in American History
Christoph Nitschke and Mark Rose
U.S. history is full of frequent and often devastating financial crises. They have coincided with business cycle downturns, but they have been rooted in the political design of markets. Financial crises have also drawn from changes in the underpinning cultures, knowledge systems, and ideologies of marketplace transactions. The United States’ political and economic development spawned, guided, and modified general factors in crisis causation. Broadly viewed, the reasons for financial crises have been recurrent in their form but historically specific in their configuration: causation has always revolved around relatively sudden reversals of investor perceptions of commercial growth, stock market gains, monetary availability, currency stability, and political predictability. The United States’ 19th-century financial crises, which happened in rapid succession, are best described as disturbances tied to market making, nation building, and empire creation. Ongoing changes in America’s financial system aided rapid national growth through the efficient distribution of credit to a spatially and organizationally changing economy. But complex political processes—whether Western expansion, the development of incorporation laws, or the nation’s foreign relations—also underlay the easy availability of credit. The relationship between systemic instability and ideas and ideals of economic growth, politically enacted, was then mirrored in the 19th century. Following the “Golden Age” of crash-free capitalism in the two decades after the Second World War, the recurrence of financial crises in American history coincided with the dominance of the market in statecraft. Banking and other crises were a product of political economy. The Global Financial Crisis of 2007–2008 not only once again changed the regulatory environment in an attempt to correct past mistakes, but also considerably broadened the discursive situation of financial crises as academic topics.
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Food and Agriculture in the 20th and 21st Centuries
Gabriella M. Petrick
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of American History. Please check back later for the full article.
American food in the twentieth and twenty-first centuries is characterized by abundance. Unlike the hardscrabble existence of many earlier Americans, the “Golden Age of Agriculture” brought the bounty produced in fields across the United States to both consumers and producers. While the “Golden Age” technically ended as World War I began, larger quantities of relatively inexpensive food became the norm for most Americans as more fresh foods, rather than staple crops, made their way to urban centers and rising real wages made it easier to purchase these comestibles.
The application of science and technology to food production from the field to the kitchen cabinet, or even more crucially the refrigerator by the mid-1930s, reflects the changing demographics and affluence of American society as much as it does the inventiveness of scientists and entrepreneurs. Perhaps the single most important symbol of overabundance in the United States is the postwar Green Revolution. The vast increase in agricultural production based on improved agronomics, provoked both praise and criticism as exemplified by Time magazine’s critique of Rachel Carson’s Silent Spring in September 1962 or more recently the politics of genetically modified foods.
Reflecting that which occurred at the turn of the twentieth century, food production, politics, and policy at the turn of the twenty-first century has become a proxy for larger ideological agendas and the fractured nature of class in the United States. Battles over the following issues speak to which Americans have access to affordable, nutritious food: organic versus conventional farming, antibiotic use in meat production, dissemination of food stamps, contraction of farm subsidies, the rapid growth of “dollar stores,” alternative diets (organic, vegetarian, vegan, paleo, etc.), and, perhaps most ubiquitous of all, the “obesity epidemic.” These arguments carry moral and ethical values as each side deems some foods and diets virtuous, and others corrupting. While Americans have long held a variety of food ideologies that meld health, politics, and morality, exemplified by Sylvester Graham and John Harvey Kellogg in the nineteenth and early twentieth centuries, among others, newer constructions of these ideologies reflect concerns over the environment, rural Americans, climate change, self-determination, and the role of government in individual lives. In other words, food can be used as a lens to understand larger issues in American society while at the same time allowing historians to explore the intimate details of everyday life.
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The History of Route 66
Stephen Mandrgoc and David Dunaway
During its existence from 1926 to its formal decommissioning in 1985, US Highway 66, or Route 66, came to occupy a special place in the American imagination. For a half-century and more, it symbolized American individualism, travel, and the freedom of the open road with the transformative rise of America’s automobile culture. Route 66 was an essential connection between the Midwest and the West for American commercial, military, and civilian transportation. It chained together small towns and cities across the nation as America’s “Main Street.” Following the path of older trails and railroads, Route 66 hosted travelers in many different eras: the adventurous motorist in his Ford Model A in the 1920s, the Arkies and Okies desperate for a new start in California in the 1930s, trucks carrying wartime soldiers and supplies in the 1940s, and postwar tourists and travelers from the 1950s onward. By its nature, it brought together diverse cultures of different regions, introducing Americans to the “others” that were their regional neighbors, and exposing travelers to new arts, music, foods, and traditions. It became firmly embedded in pop culture through songs, books, television, and advertisements for its attractions as America’s most famous road.
Travel on Highway 66 steadily declined with the development of controlled-access interstate highways in the 1960s and 1970s. The towns and cities it connected and the many businesses and attractions dependent on its traffic and tourism protested the removal of the highway designation by the US Transportation Department in 1985, but their efforts failed. Nonetheless, revivalists who treasured the old road worked to preserve the road sections and attractions that remained, as well as founding a wide variety of organizations and donating to museums and libraries to preserve Route 66 ephemera. In the early 21st century, Route 66 is an international icon of America, traveled by fans from all over the world.
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The New Deal
Wendy L. Wall
The New Deal generally refers to a set of domestic policies implemented by the administration of Franklin Delano Roosevelt in response to the crisis of the Great Depression. Propelled by that economic cataclysm, Roosevelt and his New Dealers pushed through legislation that regulated the banking and securities industries, provided relief for the unemployed, aided farmers, electrified rural areas, promoted conservation, built national infrastructure, regulated wages and hours, and bolstered the power of unions. The Tennessee Valley Authority prevented floods and brought electricity and economic progress to seven states in one of the most impoverished parts of the nation. The Works Progress Administration offered jobs to millions of unemployed Americans and launched an unprecedented federal venture into the arena of culture. By providing social insurance to the elderly and unemployed, the Social Security Act laid the foundation for the U.S. welfare state.
The benefits of the New Deal were not equitably distributed. Many New Deal programs—farm subsidies, work relief projects, social insurance, and labor protection programs—discriminated against racial minorities and women, while profiting white men disproportionately. Nevertheless, women achieved symbolic breakthroughs, and African Americans benefited more from Roosevelt’s policies than they had from any past administration since Abraham Lincoln’s. The New Deal did not end the Depression—only World War II did that—but it did spur economic recovery. It also helped to make American capitalism less volatile by extending federal regulation into new areas of the economy.
Although the New Deal most often refers to policies and programs put in place between 1933 and 1938, some scholars have used the term more expansively to encompass later domestic legislation or U.S. actions abroad that seemed animated by the same values and impulses—above all, a desire to make individuals more secure and a belief in institutional solutions to long-standing problems. In order to pass his legislative agenda, Roosevelt drew many Catholic and Jewish immigrants, industrial workers, and African Americans into the Democratic Party. Together with white Southerners, these groups formed what became known as the “New Deal coalition.” This unlikely political alliance endured long after Roosevelt’s death, supporting the Democratic Party and a “liberal” agenda for nearly half a century. When the coalition finally cracked in 1980, historians looked back on this extended epoch as reflecting a “New Deal order.”
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The United States in the 1920s
Paul V. Murphy
Americans grappled with the implications of industrialization, technological progress, urbanization, and mass immigration with startling vigor and creativity in the 1920s even as wide numbers kept their eyes as much on the past as on the future. American industrial engineers and managers were global leaders in mass production, and millions of citizens consumed factory-made products, including electric refrigerators and vacuum cleaners, technological marvels like radios and phonographs, and that most revolutionary of mass-produced durables, the automobile. They flocked to commercial amusements (movies, sporting events, amusement parks) and absorbed mass culture in their homes, through the radio and commercial recordings. In the major cities, skyscrapers drew Americans upward while thousands of new miles of roads scattered them across the country. Even while embracing the dynamism of modernity, Americans repudiated many of the progressive impulses of the preceding era. The transition from war to peace in 1919 and 1920 was tumultuous, marked by class conflict, a massive strike wave, economic crisis, and political repression. Exhausted by reform, war, and social experimentation, millions of Americans recoiled from central planning and federal power and sought determinedly to bypass traditional politics in the 1920s. This did not mean a retreat from active and engaged citizenship; Americans fought bitterly over racial equality, immigration, religion, morals, Prohibition, economic justice, and politics. In a greatly divided nation, citizens experimented with new forms of nationalism, cultural identity, and social order that could be alternatively exclusive and pluralistic. Whether repressive or tolerant, such efforts held the promise of unity amid diversity; even those in the throes of reaction sought new ways of integration. The result was a nation at odds with itself, embracing modernity, sometimes heedlessly, while seeking desperately to retain a grip on the past.