The first half of the 20th century saw extraordinary changes in the ways Americans produced, procured, cooked, and ate food. Exploding food production easily outstripped population growth in this era as intensive plant and animal breeding, the booming use of synthetic fertilizers and pesticides, and technological advances in farm equipment all resulted in dramatically greater yields on American farms. At the same time, a rapidly growing transportation network of refrigerated ships, railroads, and trucks hugely expanded the reach of different food crops and increased the variety of foods consumers across the country could buy, even as food imports from other countries soared. Meanwhile, new technologies, such as mechanical refrigeration, reliable industrial canning, and, by the end of the era, frozen foods, subtly encouraged Americans to eat less locally and seasonally than ever before. Yet as American food became more abundant and more affordable, diminishing want and suffering, it also contributed to new problems, especially rising body weights and mounting rates of cardiac disease.
American taste preferences themselves changed throughout the era as more people came to expect stronger flavors, grew accustomed to the taste of industrially processed foods, and sampled so-called “foreign” foods, which played an enormous role in defining 20th-century American cuisine. Food marketing exploded, and food companies invested ever greater sums in print and radio advertising and eye-catching packaging. At home, a range of appliances made cooking easier, and modern grocery stores and increasing car ownership made it possible for Americans to food shop less frequently. Home economics provided Americans, especially girls and women, with newly scientific and managerial approaches to cooking and home management, and Americans as a whole increasingly approached food through the lens of science. Virtually all areas related to food saw fundamental shifts in the first half of the 20th century, from agriculture to industrial processing, from nutrition science to weight-loss culture, from marketing to transportation, and from kitchen technology to cuisine. Not everything about food changed in this era, but the rapid pace of change probably exaggerated the transformations for the many Americans who experienced them.
Article
American Food, Cooking, and Nutrition, 1900–1945
Helen Zoe Veit
Article
Business Social Responsibility
Gavin Benke
“Corporate social responsibility” is a term that first began to circulate widely in the late 1960s and early 1970s. Though it may seem to be a straightforward concept, the phrase can imply a range of activities, from minority hiring initiatives and environmentally sound operations, to funding local nonprofits and cultural institutions. The idea appeared to have developed amid increasing demands made of corporations by a number of different groups, such as the consumer movement. However, American business managers engaged in many of these practices well before that phrase was coined. As far back as the early 19th century, merchants and business owners envisioned a larger societal role. However, broader political, social, and economic developments, from the rise of Gilded Age corporations to the onset of the Cold War, significantly influenced understandings of business social responsibility. Likewise, different managers and corporations have had different motives for embracing social responsibility initiatives. Some embraced social responsibility rhetoric as a public relations tool. Others saw the concept as a way to prevent government regulation. Still others undertook social responsibility efforts because they fit well with their own socially progressive ethos. Though the terms and understandings of a business’s social responsibilities have shifted over time, the basic idea has been a perennial feature of commercial life in the United States.
Article
The Car and the City
David Blanke
The relationship between the car and the city remains complex and involves numerous private and public forces, innovations in technology, global economic fluctuations, and shifting cultural attitudes that only rarely consider the efficiency of the automobile as a long-term solution to urban transit. The advantages of privacy, speed, ease of access, and personal enjoyment that led many to first embrace the automobile were soon shared and accentuated by transit planners as the surest means to realize the long-held ideals of urban beautification, efficiency, and accessible suburbanization. The remarkable gains in productivity provided by industrial capitalism brought these dreams within reach and individual car ownership became the norm for most American families by the middle of the 20th century. Ironically, the success in creating such a “car country” produced the conditions that again congested traffic, raised questions about the quality of urban (and now suburban) living, and further distanced the nation from alternative transit options. The “hidden costs” of postwar automotive dependency in the United States became more apparent in the late 1960s, leading to federal legislation compelling manufacturers and transit professionals to address the long-standing inefficiencies of the car. This most recent phase coincides with a broader reappraisal of life in the city and a growing recognition of the material limits to mass automobility.
Article
Death and Dying in the Working Class
Michael K. Rosenow
In the broader field of thanatology, scholars investigate rituals of dying, attitudes toward death, evolving trajectories of life expectancy, and more. Applying a lens of social class means studying similar themes but focusing on the men, women, and children who worked for wages in the United States. Working people were more likely to die from workplace accidents, occupational diseases, or episodes of work-related violence. In most periods of American history, it was more dangerous to be a wage worker than it was to be a soldier. Battlegrounds were not just the shop floor but also the terrain of labor relations. American labor history has been filled with violent encounters between workers asserting their views of economic justice and employers defending their private property rights. These clashes frequently turned deadly. Labor unions and working-class communities extended an ethos of mutualism and solidarity from the union halls and picket lines to memorial services and gravesites. They lauded martyrs to movements for human dignity and erected monuments to honor the fallen. Aspects of ethnicity, race, and gender added layers of meaning that intersected with and refracted through individuals’ economic positions. Workers’ encounters with death and the way they made sense of loss and sacrifice in some ways overlapped with Americans from other social classes in terms of religious custom, ritual practice, and material consumption. Their experiences were not entirely unique but diverged in significant ways.
Article
The Department Store
Traci Parker
Department stores were the epicenter of American consumption and modernity in the late 19th and through the 20th century. Between 1846 and 1860 store merchants and commercial impresarios remade dry goods stores and small apparel shops into department stores—downtown emporiums that departmentalized its vast inventory and offered copious services and amenities. Their ascendance corresponded with increased urbanization, immigration, industrialization, and the mass production of machine-made wares. Urbanization and industrialization also helped to birth a new White middle class who were eager to spend their money on material comforts and leisure activities. And department stores provided them with a place where they could do so. Stores sold shoppers an astounding array of high-quality, stylish merchandise including clothing, furniture, radios, sporting equipment, musical instruments, luggage, silverware, china, and books. They also provided an array of services and amenities, including public telephones, postal services, shopping assistance, free delivery, telephone-order and mail-order departments, barber shops, hair salons, hospitals and dental offices, radio departments, shoe-shining stands, wedding gift registries and wedding secretary services, tearooms, and restaurants.
Stores enthroned consumption as the route to democracy and citizenship, inviting everybody—regardless of race, gender, age, and class—to enter, browse, and purchase material goods. They were major employers of white-collar workers and functioned as a new public space for women as workers and consumers.
The 20th century brought rapid and significant changes and challenges. Department stores weathered economic crises; two world wars; new and intense competition from neighborhood, chain, and discount stores; and labor and civil rights protests that threatened to damage their image and displace them as the nation’s top retailers. They experienced cutbacks, consolidated services, and declining sales during the Great Depression, played an essential role in the war effort, and contended with the Office of Price Administration’s Emergency Price Control Act during the Second World War. In the postwar era, they opened branch locations in suburban neighborhoods where their preferred clientele—the White middle class—now resided and shaped the development and proliferation of shopping centers. They hastened the decline of downtown shopping as a result. The last three decades of the 20th century witnessed a wave of department store closures, mergers, and acquisitions because of changing consumer behaviors, shifts in the retail landscape, and evolving market dynamics. Department stores would continue to suffer into the 21st century as online retailing exploded.
Article
Financial Crises in American History
Christoph Nitschke and Mark Rose
U.S. history is full of frequent and often devastating financial crises. They have coincided with business cycle downturns, but they have been rooted in the political design of markets. Financial crises have also drawn from changes in the underpinning cultures, knowledge systems, and ideologies of marketplace transactions. The United States’ political and economic development spawned, guided, and modified general factors in crisis causation. Broadly viewed, the reasons for financial crises have been recurrent in their form but historically specific in their configuration: causation has always revolved around relatively sudden reversals of investor perceptions of commercial growth, stock market gains, monetary availability, currency stability, and political predictability. The United States’ 19th-century financial crises, which happened in rapid succession, are best described as disturbances tied to market making, nation building, and empire creation. Ongoing changes in America’s financial system aided rapid national growth through the efficient distribution of credit to a spatially and organizationally changing economy. But complex political processes—whether Western expansion, the development of incorporation laws, or the nation’s foreign relations—also underlay the easy availability of credit. The relationship between systemic instability and ideas and ideals of economic growth, politically enacted, was then mirrored in the 19th century. Following the “Golden Age” of crash-free capitalism in the two decades after the Second World War, the recurrence of financial crises in American history coincided with the dominance of the market in statecraft. Banking and other crises were a product of political economy. The Global Financial Crisis of 2007–2008 not only once again changed the regulatory environment in an attempt to correct past mistakes, but also considerably broadened the discursive situation of financial crises as academic topics.
Article
Food and Agriculture in the 20th and 21st Centuries
Gabriella M. Petrick
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of American History. Please check back later for the full article.
American food in the twentieth and twenty-first centuries is characterized by abundance. Unlike the hardscrabble existence of many earlier Americans, the “Golden Age of Agriculture” brought the bounty produced in fields across the United States to both consumers and producers. While the “Golden Age” technically ended as World War I began, larger quantities of relatively inexpensive food became the norm for most Americans as more fresh foods, rather than staple crops, made their way to urban centers and rising real wages made it easier to purchase these comestibles.
The application of science and technology to food production from the field to the kitchen cabinet, or even more crucially the refrigerator by the mid-1930s, reflects the changing demographics and affluence of American society as much as it does the inventiveness of scientists and entrepreneurs. Perhaps the single most important symbol of overabundance in the United States is the postwar Green Revolution. The vast increase in agricultural production based on improved agronomics, provoked both praise and criticism as exemplified by Time magazine’s critique of Rachel Carson’s Silent Spring in September 1962 or more recently the politics of genetically modified foods.
Reflecting that which occurred at the turn of the twentieth century, food production, politics, and policy at the turn of the twenty-first century has become a proxy for larger ideological agendas and the fractured nature of class in the United States. Battles over the following issues speak to which Americans have access to affordable, nutritious food: organic versus conventional farming, antibiotic use in meat production, dissemination of food stamps, contraction of farm subsidies, the rapid growth of “dollar stores,” alternative diets (organic, vegetarian, vegan, paleo, etc.), and, perhaps most ubiquitous of all, the “obesity epidemic.” These arguments carry moral and ethical values as each side deems some foods and diets virtuous, and others corrupting. While Americans have long held a variety of food ideologies that meld health, politics, and morality, exemplified by Sylvester Graham and John Harvey Kellogg in the nineteenth and early twentieth centuries, among others, newer constructions of these ideologies reflect concerns over the environment, rural Americans, climate change, self-determination, and the role of government in individual lives. In other words, food can be used as a lens to understand larger issues in American society while at the same time allowing historians to explore the intimate details of everyday life.
Article
The History of Route 66
Stephen Mandrgoc and David Dunaway
During its existence from 1926 to its formal decommissioning in 1985, US Highway 66, or Route 66, came to occupy a special place in the American imagination. For a half-century and more, it symbolized American individualism, travel, and the freedom of the open road with the transformative rise of America’s automobile culture. Route 66 was an essential connection between the Midwest and the West for American commercial, military, and civilian transportation. It chained together small towns and cities across the nation as America’s “Main Street.” Following the path of older trails and railroads, Route 66 hosted travelers in many different eras: the adventurous motorist in his Ford Model A in the 1920s, the Arkies and Okies desperate for a new start in California in the 1930s, trucks carrying wartime soldiers and supplies in the 1940s, and postwar tourists and travelers from the 1950s onward. By its nature, it brought together diverse cultures of different regions, introducing Americans to the “others” that were their regional neighbors, and exposing travelers to new arts, music, foods, and traditions. It became firmly embedded in pop culture through songs, books, television, and advertisements for its attractions as America’s most famous road.
Travel on Highway 66 steadily declined with the development of controlled-access interstate highways in the 1960s and 1970s. The towns and cities it connected and the many businesses and attractions dependent on its traffic and tourism protested the removal of the highway designation by the US Transportation Department in 1985, but their efforts failed. Nonetheless, revivalists who treasured the old road worked to preserve the road sections and attractions that remained, as well as founding a wide variety of organizations and donating to museums and libraries to preserve Route 66 ephemera. In the early 21st century, Route 66 is an international icon of America, traveled by fans from all over the world.
Article
The Information Economy
Jamie L. Pietruska
The term “information economy” first came into widespread usage during the 1960s and 1970s to identify a major transformation in the postwar American economy in which manufacturing had been eclipsed by the production and management of information. However, the information economy first identified in the mid-20th century was one of many information economies that have been central to American industrialization, business, and capitalism for over two centuries. The emergence of information economies can be understood in two ways: as a continuous process in which information itself became a commodity, as well as an uneven and contested—not inevitable—process in which economic life became dependent on various forms of information. The production, circulation, and commodification of information has historically been essential to the growth of American capitalism and to creating and perpetuating—and at times resisting—structural racial, gender, and class inequities in American economy and society. Yet information economies, while uneven and contested, also became more bureaucratized, quantified, and commodified from the 18th century to the 21st century.
The history of information economies in the United States is also characterized by the importance of systems, networks, and infrastructures that link people, information, capital, commodities, markets, bureaucracies, technologies, ideas, expertise, laws, and ideologies. The materiality of information economies is historically inextricable from production of knowledge about the economy, and the concepts of “information” and “economy” are themselves historical constructs that change over time. The history of information economies is not a teleological story of progress in which increasing bureaucratic rationality, efficiency, predictability, and profit inevitably led to the 21st-century age of Big Data. Nor is it a singular story of a single, coherent, uniform information economy. The creation of multiple information economies—at different scales in different regions—was a contingent, contested, often inequitable process that did not automatically democratize access to objective information.
Article
Lobbying and Business Associations
Benjamin C. Waterhouse
Political lobbying has always played a key role in American governance, but the concept of paid influence peddling has been marked by a persistent tension throughout the country’s history. On the one hand, lobbying represents a democratic process by which citizens maintain open access to government. On the other, the outsized clout of certain groups engenders corruption and perpetuates inequality. The practice of lobbying itself has reflected broader social, political, and economic changes, particularly in the scope of state power and the scale of business organization. During the Gilded Age, associational activity flourished and lobbying became increasingly the province of organized trade associations. By the early 20th century, a wide range at political reforms worked to counter the political influence of corporations. Even after the Great Depression and New Deal recast the administrative and regulatory role of the federal government, business associations remained the primary vehicle through which corporations and their designated lobbyists influenced government policy. By the 1970s, corporate lobbyists had become more effective and better organized, and trade associations spurred a broad-based political mobilization of business. Business lobbying expanded in the latter decades of the 20th century; while the number of companies with a lobbying presence leveled off in the 1980s and 1990s, the number of lobbyists per company increased steadily and corporate lobbyists grew increasingly professionalized. A series of high-profile political scandals involving lobbyists in 2005 and 2006 sparked another effort at regulation. Yet despite popular disapproval of lobbying and distaste for politicians, efforts to substantially curtail the activities of lobbyists and trade associations did not achieve significant success.
Article
The New Deal
Wendy L. Wall
The New Deal generally refers to a set of domestic policies implemented by the administration of Franklin Delano Roosevelt in response to the crisis of the Great Depression. Propelled by that economic cataclysm, Roosevelt and his New Dealers pushed through legislation that regulated the banking and securities industries, provided relief for the unemployed, aided farmers, electrified rural areas, promoted conservation, built national infrastructure, regulated wages and hours, and bolstered the power of unions. The Tennessee Valley Authority prevented floods and brought electricity and economic progress to seven states in one of the most impoverished parts of the nation. The Works Progress Administration offered jobs to millions of unemployed Americans and launched an unprecedented federal venture into the arena of culture. By providing social insurance to the elderly and unemployed, the Social Security Act laid the foundation for the U.S. welfare state.
The benefits of the New Deal were not equitably distributed. Many New Deal programs—farm subsidies, work relief projects, social insurance, and labor protection programs—discriminated against racial minorities and women, while profiting white men disproportionately. Nevertheless, women achieved symbolic breakthroughs, and African Americans benefited more from Roosevelt’s policies than they had from any past administration since Abraham Lincoln’s. The New Deal did not end the Depression—only World War II did that—but it did spur economic recovery. It also helped to make American capitalism less volatile by extending federal regulation into new areas of the economy.
Although the New Deal most often refers to policies and programs put in place between 1933 and 1938, some scholars have used the term more expansively to encompass later domestic legislation or U.S. actions abroad that seemed animated by the same values and impulses—above all, a desire to make individuals more secure and a belief in institutional solutions to long-standing problems. In order to pass his legislative agenda, Roosevelt drew many Catholic and Jewish immigrants, industrial workers, and African Americans into the Democratic Party. Together with white Southerners, these groups formed what became known as the “New Deal coalition.” This unlikely political alliance endured long after Roosevelt’s death, supporting the Democratic Party and a “liberal” agenda for nearly half a century. When the coalition finally cracked in 1980, historians looked back on this extended epoch as reflecting a “New Deal order.”
Article
Postbellum Banking
Robert Wright
Between passage of the National Banking Acts near the end of the US Civil War and the outbreak of the Great War and implementation of the Federal Reserve System in 1914, a large, vibrant financial system based on the gold standard and composed of markets and intermediaries supported the rapid growth and development of the American economy. Markets included over-the-counter markets and formal exchanges for financial securities, including bills of exchange (foreign currencies), cash (short-term debt), debt (corporate and government bonds), and equities (ownership shares in corporations), initial issuance of which increasingly fell to investment banks. Intermediaries included various types of insurers (marine, fire, and life, plus myriad specialists like accident and wind insurers) and true depository institutions, which included trust companies, mutual and stock savings banks, and state- and federally-chartered commercial banks. Nominal depository institutions also operated, and included building and loan associations and, eventually, credit unions and Morris Plan and other industrial banks. Non-depository lenders included finance and mortgage companies, provident loan societies, pawn brokers, and sundry other small loan brokers. Each type of “bank,” broadly construed, catered to customers differentiated by their credit characteristics, gender, race/ethnicity, country of birth, religion, and/or socioeconomic class, had distinctive balance sheets and loan application and other operating procedures, and reacted differently to the three major postbellum financial crises in 1873, 1892, and 1907.
Article
Railroad Workers and Organized Labor
Paul Michel Taillon
Railroad workers occupy a singular place in United States history. Working in the nation’s first “big businesses,” they numbered in the hundreds of thousands, came from a wide range of ethnic and racial groups, included both men and women, and performed a wide range of often esoteric tasks. As workers in an industry that shaped the nation’s financial, technological, and political-economic development, railroaders drove the leading edge of industrialization in the 19th century and played a central role in the nation’s economy for much of the 20th. With the legends of “steel-driving” John Henry and “Cannonball” Casey Jones, railroad workers entered the national folklore as Americans pondered the benefits and costs of progress in an industrial age. Those tales highlighted the glamor and rewards, the risks and disparities, and the gender-exclusive and racially hierarchical nature of railroad work. They also offer insight into the character of railroad unionism, which, from its beginnings in the 1860s, oriented toward craft-based, male-only, white-supremacist forms of organization. Those unions remained fragmented, but they also became among the most powerful in the US labor movement, leveraging their members’ strategic location in a central infrastructural industry, especially those who operated the trains. That strategic location also ensured that any form of collective organization—and therefore potential disruption of the national economy—would lead to significant state intervention. Thus, the epic railroad labor conflict of the late 19th century generated the first federal labor relations laws in US history, which in turn set important precedents for 20th-century national labor relations policy. At the same time, the industry nurtured the first national all-Black, civil-rights-oriented unions, which played crucial roles in the 20th-century African American freedom struggle. By the mid-20th century, however, with technological change and the railroads entering a period of decline, the numbers of railroad workers diminished and with them, too, their once-powerful unions.
Article
The United States Department of Agriculture, 1900–1945
Anne Effland
President Abraham Lincoln signed the law that established the Department of Agriculture in 1862 and in 1889, President Grover Cleveland signed the law that raised the Department to Cabinet status. Thus, by 1900 the US Department of Agriculture had been established for nearly four decades, had been a Cabinet-level department for one, and was recognized as a rising star among agricultural science institutions. Over the first half of the next century, the USDA would grow beyond its scientific research roots to assume a role in supporting rural and farm life more broadly, with a presence that reached across the nation. The Department acquired regulatory responsibilities in plant and animal health and food safety and quality, added research in farm management and agricultural economics, provided extension services to reach farms and rural communities in all regions, and created conservation and forestry programs to protect natural resources and prevent soil erosion and flooding across the geographical diversity of rural America. The Department gained additional responsibility for delivering credit, price supports, supply management, and rural rehabilitation programs during the severe economic depression that disrupted the agricultural economy and rural life from 1920 to 1940, while building efficient systems for encouraging production and facilitating distribution of food during the crises of World War I and World War II that bounded those decades. In the process, the Department became a pioneer in developing the regulatory state as well as in piloting programs and bureaucratic systems that empowered cooperative leadership at the federal, state, and local levels and democratic participation in implementing programs in local communities.
Article
The United States in the 1920s
Paul V. Murphy
Americans grappled with the implications of industrialization, technological progress, urbanization, and mass immigration with startling vigor and creativity in the 1920s even as wide numbers kept their eyes as much on the past as on the future. American industrial engineers and managers were global leaders in mass production, and millions of citizens consumed factory-made products, including electric refrigerators and vacuum cleaners, technological marvels like radios and phonographs, and that most revolutionary of mass-produced durables, the automobile. They flocked to commercial amusements (movies, sporting events, amusement parks) and absorbed mass culture in their homes, through the radio and commercial recordings. In the major cities, skyscrapers drew Americans upward while thousands of new miles of roads scattered them across the country. Even while embracing the dynamism of modernity, Americans repudiated many of the progressive impulses of the preceding era. The transition from war to peace in 1919 and 1920 was tumultuous, marked by class conflict, a massive strike wave, economic crisis, and political repression. Exhausted by reform, war, and social experimentation, millions of Americans recoiled from central planning and federal power and sought determinedly to bypass traditional politics in the 1920s. This did not mean a retreat from active and engaged citizenship; Americans fought bitterly over racial equality, immigration, religion, morals, Prohibition, economic justice, and politics. In a greatly divided nation, citizens experimented with new forms of nationalism, cultural identity, and social order that could be alternatively exclusive and pluralistic. Whether repressive or tolerant, such efforts held the promise of unity amid diversity; even those in the throes of reaction sought new ways of integration. The result was a nation at odds with itself, embracing modernity, sometimes heedlessly, while seeking desperately to retain a grip on the past.
Article
Industrialization and Urbanization in the United States, 1880–1929
Jonathan Rees
Between 1880 and 1929, industrialization and urbanization expanded in the United States faster than ever before. Industrialization, meaning manufacturing in factory settings using machines plus a labor force with unique, divided tasks to increase production, stimulated urbanization, meaning the growth of cities in both population and physical size. During this period, urbanization spread out into the countryside and up into the sky, thanks to new methods of building taller buildings. Having people concentrated into small areas accelerated economic activity, thereby producing more industrial growth. Industrialization and urbanization thus reinforced one another, augmenting the speed with which such growth would have otherwise occurred.
Industrialization and urbanization affected Americans everywhere, but especially in the Northeast and Midwest. Technological developments in construction, transportation, and illumination, all connected to industrialization, changed cities forever, most immediately those north of Washington, DC and east of Kansas City. Cities themselves fostered new kinds of industrial activity on large and small scales. Cities were also the places where businessmen raised the capital needed to industrialize the rest of the United States. Later changes in production and transportation made urbanization less acute by making it possible for people to buy cars and live further away from downtown areas in new suburban areas after World War II ended.
Article
US Antitrust Law and Policy in Historical Perspective
Laura Phillips Sawyer
The key pieces of antitrust legislation in the United States—the Sherman Antitrust Act of 1890 and the Clayton Act of 1914—contain broad language that has afforded the courts wide latitude in interpreting and enforcing the law. This article chronicles the judiciary’s shifting interpretations of antitrust law and policy over the past 125 years. It argues that jurists, law enforcement agencies, and private litigants have revised their approaches to antitrust to accommodate economic shocks, technological developments, and predominant economic wisdom. Over time an economic logic that prioritizes lowest consumer prices as a signal of allocative efficiency—known as the consumer welfare standard—has replaced the older political objectives of antitrust, such as protecting independent proprietors or small businesses, or reducing wealth transfers from consumers to producers. However, a new group of progressive activists has again called for revamping antitrust so as to revive enforcement against dominant firms, especially in digital markets, and to refocus attention on the political effects of antitrust law and policy. This shift suggests that antitrust may remain a contested field for scholarly and popular debate.
