Department stores were the epicenter of American consumption and modernity in the late 19th and through the 20th century. Between 1846 and 1860 store merchants and commercial impresarios remade dry goods stores and small apparel shops into department stores—downtown emporiums that departmentalized its vast inventory and offered copious services and amenities. Their ascendance corresponded with increased urbanization, immigration, industrialization, and the mass production of machine-made wares. Urbanization and industrialization also helped to birth a new White middle class who were eager to spend their money on material comforts and leisure activities. And department stores provided them with a place where they could do so. Stores sold shoppers an astounding array of high-quality, stylish merchandise including clothing, furniture, radios, sporting equipment, musical instruments, luggage, silverware, china, and books. They also provided an array of services and amenities, including public telephones, postal services, shopping assistance, free delivery, telephone-order and mail-order departments, barber shops, hair salons, hospitals and dental offices, radio departments, shoe-shining stands, wedding gift registries and wedding secretary services, tearooms, and restaurants.
Stores enthroned consumption as the route to democracy and citizenship, inviting everybody—regardless of race, gender, age, and class—to enter, browse, and purchase material goods. They were major employers of white-collar workers and functioned as a new public space for women as workers and consumers.
The 20th century brought rapid and significant changes and challenges. Department stores weathered economic crises; two world wars; new and intense competition from neighborhood, chain, and discount stores; and labor and civil rights protests that threatened to damage their image and displace them as the nation’s top retailers. They experienced cutbacks, consolidated services, and declining sales during the Great Depression, played an essential role in the war effort, and contended with the Office of Price Administration’s Emergency Price Control Act during the Second World War. In the postwar era, they opened branch locations in suburban neighborhoods where their preferred clientele—the White middle class—now resided and shaped the development and proliferation of shopping centers. They hastened the decline of downtown shopping as a result. The last three decades of the 20th century witnessed a wave of department store closures, mergers, and acquisitions because of changing consumer behaviors, shifts in the retail landscape, and evolving market dynamics. Department stores would continue to suffer into the 21st century as online retailing exploded.
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The Department Store
Traci Parker
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Food in 20th-Century American Cities
Adam Shprintzen
Changing foodways, the consumption and production of food, access to food, and debates over food shaped the nature of American cities in the 20th century. As American cities transformed from centers of industrialization at the start of the century to post-industrial societies at the end of the 20th century, food cultures in urban America shifted in response to the ever-changing urban environment. Cities remained centers of food culture, diversity, and food reform despite these shifts.
Growing populations and waves of immigration changed the nature of food cultures throughout the United States in the 20th century. These changes were significant, all contributing to an evolving sense of American food culture. For urban denizens, however, food choice and availability were dictated and shaped by a variety of powerful social factors, including class, race, ethnicity, gender, and laboring status. While cities possessed an abundance of food in a variety of locations to consume food, fresh food often remained difficult for the urban poor to obtain as the 20th century ended.
As markets expanded from 1900 to 1950, regional geography became a less important factor in determining what types of foods were available. In the second half of the 20th century, even global geography became less important to food choices. Citrus fruit from the West Coast was readily available in northeastern markets near the start of the century, and off-season fruits and vegetables from South America filled shelves in grocery stores by the end of the 20th century. Urban Americans became further disconnected from their food sources, but this dislocation spurred counter-movements that embraced ideas of local, seasonal foods and a rethinking of the city’s relationship with its food sources.
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Gambling in the Northern City: 1800 to 2000
Matthew Vaz
While American gambling has a historical association with the lawlessness of the frontier and with the wasteful leisure practices of Southern planters, it was in large cities where American gambling first flourished as a form of mass leisure, and as a commercial enterprise of significant scale. In the urban areas of the Mid-Atlantic, the Northeast, and the upper Mid-West, for the better part of two centuries the gambling economy was deeply intertwined with municipal politics and governance, the practices of betting were a prominent feature of social life, and controversies over the presence of gambling both legal and illegal, were at the center of public debate. In New York and Chicago in particular, but also in Cleveland, Pittsburgh, Detroit, Baltimore, and Philadelphia, gambling channeled money to municipal police forces and sustained machine politics. In the eyes of reformers, gambling corrupted governance and corroded social and economic interactions. Big city gambling has changed over time, often in a manner reflecting important historical processes and transformations in economics, politics, and demographics. Yet irrespective of such change, from the onset of Northern urbanization during the 19th century, through much of the 20th century, gambling held steady as a central feature of city life and politics. From the poolrooms where recently arrived Irish New Yorkers bet on horseracing after the Civil War, to the corner stores where black and Puerto Rican New Yorkers bet on the numbers game in the 1960s, the gambling activity that covered the urban landscape produced argument and controversy, particularly with respect to drawing the line between crime and leisure, and over the question of where and to what ends the money of the gambling public should be directed.
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Immigration to American Cities, 1925–2017
Charlotte Brooks
The Immigration Act of 1924 was in large part the result of a deep political and cultural divide in America between heavily immigrant cities and far less diverse small towns and rural areas. The 1924 legislation, together with growing residential segregation, midcentury federal urban policy, and postwar suburbanization, undermined scores of ethnic enclaves in American cities between 1925 and the 1960s. The deportation of Mexicans and their American children during the Great Depression, the incarceration of West Coast Japanese Americans during World War II, and the wartime and postwar shift of so many jobs to suburban and Sunbelt areas also reshaped many US cities in these years. The Immigration Act of 1965, which enabled the immigration of large numbers of people from Asia, Latin America, and, eventually, Africa, helped to revitalize many depressed urban areas and inner-ring suburbs. In cities and suburbs across the country, the response to the new immigration since 1965 has ranged from welcoming to hostile. The national debate over immigration in the early 21st century reflects both familiar and newer cultural, linguistic, religious, racial, and regional rifts. However, urban areas with a history of immigrant incorporation remain the most politically supportive of such people, just as they were a century ago.
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San Francisco
Ocean Howell
San Francisco has a reputation as a liberal city. But history shows that San Francisco’s liberalism must be regarded as evolving, contested, and often internally contradictory. The land that became the city was originally home to the Yelamu people, a small tribe in the Ohlone language group. Spanish missionaries arrived in 1776, but the Spanish empire only had a tenuous hold on the place—it was the furthest outpost of empire. By 1821, when the Mexican government took the land, most of the Native population had perished from disease. Immediately after the Americans took the place, in 1848, gold was discovered in the foothills of the Sierra Nevada, and the world rushed in. The population increased 2,400 percent in one year, and fewer than half of the new residents had been born anywhere in the United States. Well into the 20th century, elite San Franciscans worried that the rest of the country viewed their city as a barbarous place, full of foreign libertines seeking fortune and pleasure. These narratives masked the extent to which San Francisco’s economy was corporatized from the early days of the Gold Rush. They also present an image of racial liberalism that ultimately must be regarded as a myth. However, there is some truth in the view that the city has been a comparatively tolerant place, where various subcultures could thrive. San Francisco’s status as a bohemian place, a wide-open town, has always sat in tension with its role as a headquarters of global, corporate capital.
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Urban Riots and Rioting in the United States, 1800–2000
Alex Elkins
Rioting in the United States since 1800 has adhered to three basic traditions: regulating communal morality, defending community from outside threats, and protesting government abuse of power. Typically, crowds have had the shared interests of class, group affiliation, geography, or a common enemy. Since American popular disorder has frequently served as communal policing, the state—especially municipal police—has had an important role in facilitating, constraining, or motivating unrest.
Rioting in the United States retained strong legitimacy and popular resonance from 1800 to the 1960s. In the decades after the founding, Americans adapted English traditions of restrained mobbing to more diverse, urban conditions. During the 19th century, however, rioting became more violent and ambitious as Americans—especially white men—asserted their right to use violence to police heterogeneous public space. In the 1840s and 1850s, whites combined the lynch mob with the disorderly crowd to create a lethal and effective instrument of white settler sovereignty both in the western territories and in the states. From the 1860s to the 1930s, white communities across the country, particularly in the South, used racial killings and pogroms to seize political power and establish and enforce Jim Crow segregation. Between the 1910s and the 1970s, African Americans and Latinos, increasingly living in cities, rioted to defend their communities against civilian and police violence. The frequency of rioting declined after the urban rebellions of the 1960s, partly due to the militarization of local police. Yet the continued use of aggressive police tactics against racial minorities has contributed to a surge in rioting in US cities in the early 21st century.
