Department stores were the epicenter of American consumption and modernity in the late 19th and through the 20th century. Between 1846 and 1860 store merchants and commercial impresarios remade dry goods stores and small apparel shops into department stores—downtown emporiums that departmentalized its vast inventory and offered copious services and amenities. Their ascendance corresponded with increased urbanization, immigration, industrialization, and the mass production of machine-made wares. Urbanization and industrialization also helped to birth a new White middle class who were eager to spend their money on material comforts and leisure activities. And department stores provided them with a place where they could do so. Stores sold shoppers an astounding array of high-quality, stylish merchandise including clothing, furniture, radios, sporting equipment, musical instruments, luggage, silverware, china, and books. They also provided an array of services and amenities, including public telephones, postal services, shopping assistance, free delivery, telephone-order and mail-order departments, barber shops, hair salons, hospitals and dental offices, radio departments, shoe-shining stands, wedding gift registries and wedding secretary services, tearooms, and restaurants.
Stores enthroned consumption as the route to democracy and citizenship, inviting everybody—regardless of race, gender, age, and class—to enter, browse, and purchase material goods. They were major employers of white-collar workers and functioned as a new public space for women as workers and consumers.
The 20th century brought rapid and significant changes and challenges. Department stores weathered economic crises; two world wars; new and intense competition from neighborhood, chain, and discount stores; and labor and civil rights protests that threatened to damage their image and displace them as the nation’s top retailers. They experienced cutbacks, consolidated services, and declining sales during the Great Depression, played an essential role in the war effort, and contended with the Office of Price Administration’s Emergency Price Control Act during the Second World War. In the postwar era, they opened branch locations in suburban neighborhoods where their preferred clientele—the White middle class—now resided and shaped the development and proliferation of shopping centers. They hastened the decline of downtown shopping as a result. The last three decades of the 20th century witnessed a wave of department store closures, mergers, and acquisitions because of changing consumer behaviors, shifts in the retail landscape, and evolving market dynamics. Department stores would continue to suffer into the 21st century as online retailing exploded.
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The Department Store
Traci Parker
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Food in 20th-Century American Cities
Adam Shprintzen
Changing foodways, the consumption and production of food, access to food, and debates over food shaped the nature of American cities in the 20th century. As American cities transformed from centers of industrialization at the start of the century to post-industrial societies at the end of the 20th century, food cultures in urban America shifted in response to the ever-changing urban environment. Cities remained centers of food culture, diversity, and food reform despite these shifts.
Growing populations and waves of immigration changed the nature of food cultures throughout the United States in the 20th century. These changes were significant, all contributing to an evolving sense of American food culture. For urban denizens, however, food choice and availability were dictated and shaped by a variety of powerful social factors, including class, race, ethnicity, gender, and laboring status. While cities possessed an abundance of food in a variety of locations to consume food, fresh food often remained difficult for the urban poor to obtain as the 20th century ended.
As markets expanded from 1900 to 1950, regional geography became a less important factor in determining what types of foods were available. In the second half of the 20th century, even global geography became less important to food choices. Citrus fruit from the West Coast was readily available in northeastern markets near the start of the century, and off-season fruits and vegetables from South America filled shelves in grocery stores by the end of the 20th century. Urban Americans became further disconnected from their food sources, but this dislocation spurred counter-movements that embraced ideas of local, seasonal foods and a rethinking of the city’s relationship with its food sources.
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Gambling in the Northern City: 1800 to 2000
Matthew Vaz
While American gambling has a historical association with the lawlessness of the frontier and with the wasteful leisure practices of Southern planters, it was in large cities where American gambling first flourished as a form of mass leisure, and as a commercial enterprise of significant scale. In the urban areas of the Mid-Atlantic, the Northeast, and the upper Mid-West, for the better part of two centuries the gambling economy was deeply intertwined with municipal politics and governance, the practices of betting were a prominent feature of social life, and controversies over the presence of gambling both legal and illegal, were at the center of public debate. In New York and Chicago in particular, but also in Cleveland, Pittsburgh, Detroit, Baltimore, and Philadelphia, gambling channeled money to municipal police forces and sustained machine politics. In the eyes of reformers, gambling corrupted governance and corroded social and economic interactions. Big city gambling has changed over time, often in a manner reflecting important historical processes and transformations in economics, politics, and demographics. Yet irrespective of such change, from the onset of Northern urbanization during the 19th century, through much of the 20th century, gambling held steady as a central feature of city life and politics. From the poolrooms where recently arrived Irish New Yorkers bet on horseracing after the Civil War, to the corner stores where black and Puerto Rican New Yorkers bet on the numbers game in the 1960s, the gambling activity that covered the urban landscape produced argument and controversy, particularly with respect to drawing the line between crime and leisure, and over the question of where and to what ends the money of the gambling public should be directed.
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The Great Migrations and Black Urban Life in the United States, 1914–1970
Tyina Steptoe
During the 20th century, the black population of the United States transitioned from largely rural to mostly urban. In the early 1900s the majority of African Americans lived in rural, agricultural areas. Depictions of black people in popular culture often focused on pastoral settings, like the cotton fields of the rural South. But a dramatic shift occurred during the Great Migrations (1914–1930 and 1941–1970) when millions of rural black southerners relocated to US cities.
Motivated by economic opportunities in urban industrial areas during World Wars I and II, African Americans opted to move to southern cities as well as to urban centers in the Northeast, Midwest, and West Coast. New communities emerged that contained black social and cultural institutions, and musical and literary expressions flourished. Black migrants who left the South exercised voting rights, sending the first black representatives to Congress in the 20th century. Migrants often referred to themselves as “New Negroes,” pointing to their social, political, and cultural achievements, as well as their use of armed self-defense during violent racial confrontations, as evidence of their new stance on race.
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Immigration to American Cities, 1925–2017
Charlotte Brooks
The Immigration Act of 1924 was in large part the result of a deep political and cultural divide in America between heavily immigrant cities and far less diverse small towns and rural areas. The 1924 legislation, together with growing residential segregation, midcentury federal urban policy, and postwar suburbanization, undermined scores of ethnic enclaves in American cities between 1925 and the 1960s. The deportation of Mexicans and their American children during the Great Depression, the incarceration of West Coast Japanese Americans during World War II, and the wartime and postwar shift of so many jobs to suburban and Sunbelt areas also reshaped many US cities in these years. The Immigration Act of 1965, which enabled the immigration of large numbers of people from Asia, Latin America, and, eventually, Africa, helped to revitalize many depressed urban areas and inner-ring suburbs. In cities and suburbs across the country, the response to the new immigration since 1965 has ranged from welcoming to hostile. The national debate over immigration in the early 21st century reflects both familiar and newer cultural, linguistic, religious, racial, and regional rifts. However, urban areas with a history of immigrant incorporation remain the most politically supportive of such people, just as they were a century ago.
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Jazz in America after 1945
John Gennari
In the post-1945 period, jazz moved rapidly from one major avant-garde revolution (the birth of bebop) to another (the emergence of free jazz) while developing a profusion of subgenres (hard bop, progressive, modal, Third Stream, soul jazz) and a new idiomatic persona (cool or hip) that originated as a form of African American resistance but soon became a signature of transgression and authenticity across the modern arts and culture. Jazz’s long-standing affiliation with African American urban life and culture intensified through its central role in the Black Arts Movement of the 1960s. By the 1970s, jazz, now fully eclipsed in popular culture by rock n’ roll, turned to electric instruments and fractured into a multitude of hyphenated styles (jazz-funk, jazz-rock, fusion, Latin jazz). The move away from acoustic performance and traditional codes of blues and swing musicianship generated a neoclassical reaction in the 1980s that coincided with a mission to establish an orthodox jazz canon and honor the music’s history in elite cultural institutions. Post-1980s jazz has been characterized by tension between tradition and innovation, earnest preservation and intrepid exploration, Americanism and internationalism.
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LGBTQ Politics in America since 1945
Emily K. Hobson
Since World War II, the United States has witnessed major changes in lesbian, gay, bisexual, transgender, and queer (LGBTQ) politics. Indeed, because the history of LGBTQ activism is almost entirely concentrated in the postwar years, the LGBTQ movement is typically said to have achieved rapid change in a short period of time. But if popular accounts characterize LGBTQ history as a straightforward narrative of progress, the reality is more complex. Postwar LGBTQ politics has been both diverse and divided, marked by differences of identity and ideology. At the same time, LGBTQ politics has been embedded in the contexts of state-building and the Cold War, the New Left and the New Right, the growth of neoliberalism, and the HIV/AIDS epidemic. As the field of LGBTQ history has grown, scholars have increasingly been able to place analyses of state regulation into conversation with community-based histories. Moving between such outside and inside perspectives helps to reveal how multiple modes of LGBTQ politics have shaped one another and how they have been interwoven with broader social change. Looking from the outside, it is apparent that LGBTQ politics has been catalyzed by exclusions from citizenship; from the inside, we can see that activists have responded to such exclusions in different ways, including both by seeking social inclusion and by rejecting assimilationist terms. Court rulings and the administration of law have run alongside the debates inside activist communities. Competing visions for LGBTQ politics have centered around both leftist and liberal agendas, as well as viewpoints shaped by race, gender, gender expression, and class.
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Rap Music
Austin McCoy
Rap is the musical practice of hip hop culture that features vocalists, or MCs, reciting lyrics over an instrumental beat that emerged out of the political and economic transformations of New York City after the 1960s. Black and Latinx youth, many of them Caribbean immigrants, created this new cultural form in response to racism, poverty, urban renewal, deindustrialization, and inner-city violence. These new cultural forms eventually spread beyond New York to all regions of the United States as artists from Los Angeles, New Orleans, Miami, and Chicago began releasing rap music with their own distinct sounds. Despite efforts to demonize and censor rap music and hip hop culture, rap music has served as a pathway for social mobility for many black and Latinx youth. Many artists have enjoyed crossover success in acting, advertising, and business. Rap music has also sparked new conversations about various issues such as electoral politics, gender and sexuality, crime, policing, and mass incarceration, as well as technology.
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Rock and Roll
Eric Weisbard
Rock and roll, a popular music craze of the mid-1950s, turned a loud, fast, and sexy set of sounds rooted in urban, black, working class, and southern America into the pop preference as well of suburban, white, young, and northern America. By the late 1960s, those fans and British counterparts made their own version, more politicized and experimental and just called rock—the summoning sound of the counterculture. Rock’s aura soon faded: it became as much entertainment staple as dissident form, with subcategories disparate as singer-songwriter, heavy metal, alternative, and “classic rock.” Where rock and roll was integrated and heterogeneous, rock was largely white and homogeneous, policing its borders. Notoriously, rock fans detonated disco records in 1979. By the 1990s, rock and roll style was hip-hop, with its youth appeal and rebelliousness; post‒baby boomer bands gave rock some last vanguard status; and suburbanites found classic rock in New Country. This century’s notions of rock and roll have blended thoroughly, from genre “mash-ups” to superstar performers almost categories unto themselves and new sounds such as EDM beats. Still, crossover moments evoke rock and roll; assertions of authenticity evoke rock. Because rock and roll, and rock, epitomize cultural ideals and group identities, their definitions have been constantly debated. Initial argument focused on challenging genteel, professional notions of musicianship and behavior. Later discourse took up cultural incorporation and social empowerment, with issues of gender and commercialism as prominent as race and artistry. Rock and roll promised one kind of revolution to the post-1945 United States; rock another. The resulting hope and confusion has never been fully sorted, with mixed consequences for American music and cultural history.
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The 1960s
Robert O. Self
Few decades in American history reverberate with as much historical reach or glow as brightly in living mythology as the 1960s. During those years Americans reanimated and reinvented the core political principles of equality and liberty but, in a primal clash that resonates more than half a century later, fiercely contested what those principles meant, and for whom. For years afterward, the decade’s appreciators considered the era to have its own “spirit,” defined by greater freedoms and a deeper, more authentic personhood, and given breath by a youthful generation’s agitation for change in nearly every dimension of national life. To its detractors in subsequent decades, the era was marked by immature radical fantasies and dangerous destabilizations of the social order, behind which lay misguided youthful enthusiasms and an overweening, indulgent federal government. We need not share either conviction to appreciate the long historical shadow cast by the decade’s clashing of left, right, and center and its profound influence over the political debates, cultural logics, and social practices of the many years that followed.
The decade’s political and ideological clashes registered with such force because post–World War II American life was characterized by a society-wide embrace of antiradicalism and a prescribed normalcy. Having emerged from the war as the lone undamaged capitalist industrial power, the United States exerted enormous influence throughout the globe after 1945—so much that some historians have called the postwar years a “pax Americana.” In its own interest and in the interest of its Western allies, the United States engaged in a Cold War standoff with the Soviet Union over the fate of Europe and no less over the fate of developing countries on every continent. Fiercely anticommunist abroad and at home, U.S. elites stoked fears of the damage communism could do, whether in Eastern Europe or in a public school textbook. Americans of all sorts in the postwar years embraced potent ideologies justifying the prevailing order, whether that order was capitalist, patriarchal, racial, or heterosexual. They pursued a postwar “normalcy” defined by nuclear family domesticity and consumer capitalism in the shadow cast by the threat of communism and, after 1949, global thermonuclear war with the Soviet Union. This prevailing order was stultifying and its rupture in the 1960s is the origin point of the decade’s great dramas.
The social movements of that decade drew Americans from the margins of citizenship—African Americans, Latina/o, Native Americans, women, and gay men and lesbians, among others—into epochal struggles over the withheld promise of equality. For the first time since 1861, an American war deeply split the nation, nearly destroying a major political party and intensifying a generational revolt already under way. Violence, including political assassinations at the highest level, bombings and assassinations of African Americans, bombings by left-wing groups like the Weathermen, and major urban uprisings by African Americans against police and property bathed the country in more blood. The New Deal liberalism of Presidents Franklin D. Roosevelt and Harry S. Truman reached its postwar peak in 1965 under President Lyndon Johnson’s Great Society and then retreated amid acrimony and backlash, as a new conservative politics gained traction. All this took place in the context of a “global 1960s,” in which societies in Western and Eastern Europe, Latin America, Africa, and elsewhere experienced similar generational rebellions, quests for meaningful democracy, and disillusionment with American global hegemony. From the first year of the decade to the last, the 1960s were a watershed era that marked the definitive end of a “postwar America” defined by easy Cold War dualities, presumptions of national innocence, and political calcification.
To explain the foregoing, this essay is organized in five sections. First comes a broad overview of the decade, highlighting some of its indelible moments and seminal political events. The next four sections correspond to the four signature historical developments of the 1960s. Discussed first is the collapse of the political consensus that predominated in national life following World War II. We can call this consensus “Vital Center liberalism,” after the title of a 1949 book by Arthur Schlesinger Jr., or “Cold War liberalism.” Its assault from both the New Left and the New Right is one of the defining stories of the 1960s. Second is the resurgence, after a decades-long interregnum dating to Reconstruction, of African American political agency. The black freedom struggle of the 1960s was far more than a social movement for civil rights. To shape the conditions of national life and the content of public debate in ways impossible under Jim Crow, black American called for nothing less than a spiritual and political renewal of the country. Third, and following from the latter, is the emergence within the American liberal tradition of a new emphasis on expanding individual rights and ending invidious discrimination. Forged in conjunction with the black freedom movement by women, Latino/as, Asian Americans, Native Americans, and homophiles (as early gay rights activists were called) and gay liberationists, this new emphasis profoundly changed American law and set the terms of political debate for the next half century. Fourth and lastly, the 1960s witnessed the flourishing of a broad and diverse culture of anti-authoritarianism. In art, politics, and social behavior, this anti-authoritarianism took many forms, but at its heart lay two distinct historical phenomena: an ecstatic celebration of youth, manifest in the tension between the World War II generation and the baby boom generation, and an intensification of the long-standing conflict in American life between individualism and hierarchical order.
Despite the disruptions, rebellions, and challenges to authority in the decade, the political and economic elite proved remarkably resilient and preserved much of the prevailing order. This is not to discount the foregoing account of challenges to that order or to suggest that social change in the 1960s made little difference in American life. However, in grappling with this fascinating decade we are confronted with the paradox of outsized events and enormous transformations in law, ideology, and politics alongside a continuation, even an entrenchment, of traditional economic and political structures and practices.
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San Francisco
Ocean Howell
San Francisco has a reputation as a liberal city. But history shows that San Francisco’s liberalism must be regarded as evolving, contested, and often internally contradictory. The land that became the city was originally home to the Yelamu people, a small tribe in the Ohlone language group. Spanish missionaries arrived in 1776, but the Spanish empire only had a tenuous hold on the place—it was the furthest outpost of empire. By 1821, when the Mexican government took the land, most of the Native population had perished from disease. Immediately after the Americans took the place, in 1848, gold was discovered in the foothills of the Sierra Nevada, and the world rushed in. The population increased 2,400 percent in one year, and fewer than half of the new residents had been born anywhere in the United States. Well into the 20th century, elite San Franciscans worried that the rest of the country viewed their city as a barbarous place, full of foreign libertines seeking fortune and pleasure. These narratives masked the extent to which San Francisco’s economy was corporatized from the early days of the Gold Rush. They also present an image of racial liberalism that ultimately must be regarded as a myth. However, there is some truth in the view that the city has been a comparatively tolerant place, where various subcultures could thrive. San Francisco’s status as a bohemian place, a wide-open town, has always sat in tension with its role as a headquarters of global, corporate capital.
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Spanglish
Ilan Stavans
Spanglish (also referred to as Espanglish, Espaninglish, and Casteinglés, among other appellations) is the hybrid language that results from the cross-fertilization between Spanish and English and, more broadly, between traits in Anglo and Hispanic civilizations. A byproduct of mestizaje with distinct linguistic varieties (Tex-Mex, Chicano, Nuyorrican, Cubonics, Dominicanish, etc.), it is used by millions in the United States, where Latinas/os are the largest and fastest-growing minority, as well as throughout Latin America, Spain, and other parts of the world. Spanglish, like any other language, has acquired its present characteristics through a slow development, in this case one lasting almost 200 years. Seen traditionally as a way for immigrants to communicate, it is actually used by all social classes; on radio, TV, theater, movies, Broadway musicals, the Internet, and social media; in political speeches and religious sermons; in sports and marketing; in the banking and food industries; and in literature, including young adult and children’s books. There are also full or partial translations of literary classics like Don Quixote of La Mancha, Hamlet, Alice in Wonderland, and The Little Prince.
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Urban Riots and Rioting in the United States, 1800–2000
Alex Elkins
Rioting in the United States since 1800 has adhered to three basic traditions: regulating communal morality, defending community from outside threats, and protesting government abuse of power. Typically, crowds have had the shared interests of class, group affiliation, geography, or a common enemy. Since American popular disorder has frequently served as communal policing, the state—especially municipal police—has had an important role in facilitating, constraining, or motivating unrest.
Rioting in the United States retained strong legitimacy and popular resonance from 1800 to the 1960s. In the decades after the founding, Americans adapted English traditions of restrained mobbing to more diverse, urban conditions. During the 19th century, however, rioting became more violent and ambitious as Americans—especially white men—asserted their right to use violence to police heterogeneous public space. In the 1840s and 1850s, whites combined the lynch mob with the disorderly crowd to create a lethal and effective instrument of white settler sovereignty both in the western territories and in the states. From the 1860s to the 1930s, white communities across the country, particularly in the South, used racial killings and pogroms to seize political power and establish and enforce Jim Crow segregation. Between the 1910s and the 1970s, African Americans and Latinos, increasingly living in cities, rioted to defend their communities against civilian and police violence. The frequency of rioting declined after the urban rebellions of the 1960s, partly due to the militarization of local police. Yet the continued use of aggressive police tactics against racial minorities has contributed to a surge in rioting in US cities in the early 21st century.
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Urban Tourism in the U.S. since 1800
J. Mark Souther
Prior to the railroad age, American cities generally lacked reputations as tourist travel destinations. As railroads created fast, reliable, and comfortable transportation in the 19th century, urban tourism emerged in many cities. Luxury hotels, tour companies, and guidebooks were facilitating and shaping tourists’ experience of cities by the turn of the 20th century. Many cities hosted regional or international expositions that served as significant tourist attractions from the 1870s to 1910s. Thereafter, cities competed more keenly to attract conventions. Tourism promotion, once handled chiefly by railroad companies, became increasingly professionalized with the formation of convention and visitor bureaus. The rise of the automobile spurred the emergence of motels and theme parks on the suburban periphery, but renewed interest in historic urban core areas spurred historic preservation activism and adaptive reuse of old structures for dining, shopping, and entertainment. Although a few cities, especially Las Vegas, had relied heavily on tourism almost from their inception, by the last few decades of the 20th century few cities could afford to ignore tourism development. New waterfront parks, aquariums, stadiums, and other tourist and leisure attractions facilitated the symbolic transformation of cities from places of production to sites of consumption. Long aimed at the a mass market, especially affluent and middle-class whites, tourism promotion embraced market segmentation in the closing years of the 20th century, and a number of attractions and tours appealed to African Americans or LGBTQ communities. If social commentators often complained that cities were developing “tourist bubbles” that concentrated the advantages of tourism in too-small areas and in too few hands, recent trends point to a greater willingness to disperse tourist activity more widely in cities. By the 21st century, urban tourism was indispensable to many cities even as it continued to contribute to uneven development.
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Vietnamese Americans in Little Saigon, California
Phuong Nguyen
Little Saigon is the preferred name of Vietnamese refugee communities throughout the world. This article focuses primarily on the largest such community, in Orange County, California. This suburban ethnic enclave is home to the largest concentration of overseas Vietnamese, nearly 200,000, or 10 percent of the Vietnamese American population. Because of its size, location, and demographics, Little Saigon is also home to some of the most influential intellectuals, entertainers, businesspeople, and politicians in the Vietnamese diaspora, many of whom are invested in constructing Little Saigon as a transnational oppositional party to the government of Vietnam. Unlike traditional immigrant ethnic enclaves, Little Saigon is a refugee community whose formation and development emerged in large part from America’s efforts to atone for its epic defeat in Vietnam by at least sparing some of its wartime allies a life under communism. Much of Little Saigon’s cultural politics revolve around this narrative of rescue, although the number guilt-ridden Americans grows smaller and more conservative, while the loyalists of the pre-1975 Saigon regime struggle to instill in the younger generation of Vietnamese an appreciation of their refugee roots.