Bethlehem, Pennsylvania, a city of seventy-five thousand people in the Lehigh Valley, was settled on the traditional homelands of the Lenape in 1741 as a Moravian religious settlement. The Moravian community on the North Side of the Lehigh River was closed to outsiders and was characterized by orderly stone buildings and a communitarian economy. The settlement opened and expanded on the South Side of the river as an industrial epicenter beginning in the mid-19th century and was ultimately home to the headquarters of the Bethlehem Steel Corporation. By the late 1930s, the city’s 1,800-acre steel plant was ramping up to peak production with employment of more than thirty thousand. When Bethlehem Steel began a long, slow decline after 1950 until the plant’s closure in 1998, Bethlehem evolved into an archetype of a postindustrial city drawing on its long history of heritage tourism and an increasingly diversified economy in healthcare, education, and distribution, among other sectors. The city’s population has roots in multiple waves of migration—the Germanic Moravians in the 18th century, throngs of European immigrants who arrived in the late 19th and early 20th centuries, and a Latino/a population that grew after World War II to represent an increasingly large share of residents. The city’s landscape, culture, and economy are imbued with a multifaceted history that is both deeply local and reflective of the city’s position since its founding as an important node in regional and global networks.
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Bethlehem, Pennsylvania
Chloe E. Taft
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Deindustrialization and the Postindustrial City, 1950–Present
Chloe E. Taft
The process of urban deindustrialization has been long and uneven. Even the terms “deindustrial” and “postindustrial” are contested; most cities continue to host manufacturing on some scale. After World War II, however, cities that depended on manufacturing for their lifeblood increasingly diversified their economies in the face of larger global, political, and demographic transformations. Manufacturing centers in New England, the Mid Atlantic, and the Midwest United States were soon identified as belonging to “the American Rust Belt.” Steel manufacturers, automakers, and other industrial behemoths that were once mainstays of city life closed their doors as factories and workers followed economic and social incentives to leave urban cores for the suburbs, the South, or foreign countries. Remaining industrial production became increasingly automated, resulting in significant declines in the number of factory jobs. Metropolitan officials faced with declining populations and tax bases responded by adapting their assets—in terms of workforce, location, or culture—to new economies, including warehousing and distribution, finance, health care, tourism, leisure industries like casinos, and privatized enterprises such as prisons. Faced with declining federal funding for renewal, they focused on leveraging private investment for redevelopment. Deindustrializing cities marketed themselves as destinations with convention centers, stadiums, and festival marketplaces, seeking to lure visitors and a “creative class” of new residents. While some postindustrial cities became success stories of reinvention, others struggled. They entertained options to “rightsize” by shrinking their municipal footprints, adapted vacant lots for urban agriculture, or attracted voyeurs to gaze at their industrial ruins. Whether industrial cities faced a slow transformation or the shock of multiple factory closures within a few years, the impact of these economic shifts and urban planning interventions both amplified old inequalities and created new ones.
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The Department Store
Traci Parker
Department stores were the epicenter of American consumption and modernity in the late 19th and through the 20th century. Between 1846 and 1860 store merchants and commercial impresarios remade dry goods stores and small apparel shops into department stores—downtown emporiums that departmentalized its vast inventory and offered copious services and amenities. Their ascendance corresponded with increased urbanization, immigration, industrialization, and the mass production of machine-made wares. Urbanization and industrialization also helped to birth a new White middle class who were eager to spend their money on material comforts and leisure activities. And department stores provided them with a place where they could do so. Stores sold shoppers an astounding array of high-quality, stylish merchandise including clothing, furniture, radios, sporting equipment, musical instruments, luggage, silverware, china, and books. They also provided an array of services and amenities, including public telephones, postal services, shopping assistance, free delivery, telephone-order and mail-order departments, barber shops, hair salons, hospitals and dental offices, radio departments, shoe-shining stands, wedding gift registries and wedding secretary services, tearooms, and restaurants.
Stores enthroned consumption as the route to democracy and citizenship, inviting everybody—regardless of race, gender, age, and class—to enter, browse, and purchase material goods. They were major employers of white-collar workers and functioned as a new public space for women as workers and consumers.
The 20th century brought rapid and significant changes and challenges. Department stores weathered economic crises; two world wars; new and intense competition from neighborhood, chain, and discount stores; and labor and civil rights protests that threatened to damage their image and displace them as the nation’s top retailers. They experienced cutbacks, consolidated services, and declining sales during the Great Depression, played an essential role in the war effort, and contended with the Office of Price Administration’s Emergency Price Control Act during the Second World War. In the postwar era, they opened branch locations in suburban neighborhoods where their preferred clientele—the White middle class—now resided and shaped the development and proliferation of shopping centers. They hastened the decline of downtown shopping as a result. The last three decades of the 20th century witnessed a wave of department store closures, mergers, and acquisitions because of changing consumer behaviors, shifts in the retail landscape, and evolving market dynamics. Department stores would continue to suffer into the 21st century as online retailing exploded.
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The New Deal
Wendy L. Wall
The New Deal generally refers to a set of domestic policies implemented by the administration of Franklin Delano Roosevelt in response to the crisis of the Great Depression. Propelled by that economic cataclysm, Roosevelt and his New Dealers pushed through legislation that regulated the banking and securities industries, provided relief for the unemployed, aided farmers, electrified rural areas, promoted conservation, built national infrastructure, regulated wages and hours, and bolstered the power of unions. The Tennessee Valley Authority prevented floods and brought electricity and economic progress to seven states in one of the most impoverished parts of the nation. The Works Progress Administration offered jobs to millions of unemployed Americans and launched an unprecedented federal venture into the arena of culture. By providing social insurance to the elderly and unemployed, the Social Security Act laid the foundation for the U.S. welfare state.
The benefits of the New Deal were not equitably distributed. Many New Deal programs—farm subsidies, work relief projects, social insurance, and labor protection programs—discriminated against racial minorities and women, while profiting white men disproportionately. Nevertheless, women achieved symbolic breakthroughs, and African Americans benefited more from Roosevelt’s policies than they had from any past administration since Abraham Lincoln’s. The New Deal did not end the Depression—only World War II did that—but it did spur economic recovery. It also helped to make American capitalism less volatile by extending federal regulation into new areas of the economy.
Although the New Deal most often refers to policies and programs put in place between 1933 and 1938, some scholars have used the term more expansively to encompass later domestic legislation or U.S. actions abroad that seemed animated by the same values and impulses—above all, a desire to make individuals more secure and a belief in institutional solutions to long-standing problems. In order to pass his legislative agenda, Roosevelt drew many Catholic and Jewish immigrants, industrial workers, and African Americans into the Democratic Party. Together with white Southerners, these groups formed what became known as the “New Deal coalition.” This unlikely political alliance endured long after Roosevelt’s death, supporting the Democratic Party and a “liberal” agenda for nearly half a century. When the coalition finally cracked in 1980, historians looked back on this extended epoch as reflecting a “New Deal order.”
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Professional Team Sports in the United States
Steven A. Riess
Professional sports teams are athletic organizations comprising talented, expert players hired by club owners whose revenues originally derived from admission fees charged to spectators seeing games in enclosed ballparks or indoor arenas. Teams are usually members of a league that schedules a championship season, although independent teams also can arrange their own contests. The first professional baseball teams emerged in the east and Midwest in 1860s, most notably the all-salaried undefeated Cincinnati Red Stockings of 1869. The first league was the haphazardly organized National Association of Professional Base Ball Players (1871), supplanted five years later by the more profit-oriented National League (NL) that set up strict rules for franchise locations, financing, and management–employee relations (including a reserve clause in 1879, which bound players to their original employer), and barred African Americans after 1884. Once the NL prospered, rival major leagues also sprang up, notably the American Association in 1882 and the American League in 1901.
Major League Baseball (MLB) became a model for the professionalization of football, basketball, and hockey, which all had short-lived professional leagues around the turn of the century. The National Football League and the National Hockey League of the 1920s were underfinanced regional operations, and their teams often went out of business, while the National Basketball Association was not even organized until 1949.
Professional team sports gained considerable popularity after World War II. The leagues dealt with such problems as franchise relocations and nationwide expansion, conflicts with interlopers, limiting player salaries, and racial integration. The NFL became the most successful operation by securing rich national television contracts, supplanting baseball as the national pastime in the 1970s. All these leagues became lucrative investments. With the rise of “free agency,” professional team athletes became extremely well paid, currently averaging more than $2 million a year.
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Skyscrapers and Tall Buildings
Elihu Rubin
The tall building—the most popular and conspicuous emblem of the modern American city—stands as an index of economic activity, civic aspirations, and urban development. Enmeshed in the history of American business practices and the maturation of corporate capitalism, the skyscraper is also a cultural icon that performs genuine symbolic functions. Viewed individually or arrayed in a “skyline,” there may be a tendency to focus on the tall building’s spectacular or superlative aspects. Their patrons have searched for the architectural symbols that would project a positive public image, yet the height and massing of skyscrapers were determined as much by prosaic financial calculations as by symbolic pretense. Historically, the production of tall buildings was linked to the broader flux of economic cycles, access to capital, land values, and regulatory frameworks that curbed the self-interests of individual builders in favor of public goods such as light and air. The tall building looms large for urban geographers seeking to chart the shifting terrain of the business district and for social historians of the city who examine the skyscraper’s gendered spaces and labor relations. If tall buildings provide one index of the urban and regional economy, they are also economic activities in and of themselves and thus linked to the growth of professions required to plan, finance, design, construct, market, and manage these mammoth collective objects—and all have vied for control over the ultimate result. Practitioners have debated the tall building’s external expression as the design challenge of the façade became more acute with the advent of the curtain wall attached to a steel frame, eventually dematerializing entirely into sheets of reflective glass. The tall building also reflects prevailing paradigms in urban design, from the retail arcades of 19th-century skyscrapers to the blank plazas of postwar corporate modernism.
