In September 1962, the National Farm Workers Association (NFWA) held its first convention in Fresno, California, initiating a multiracial movement that would result in the creation of United Farm Workers (UFW) and the first contracts for farm workers in the state of California. Led by Cesar Chavez, the union contributed a number of innovations to the art of social protest, including the most successful consumer boycott in the history of the United States. Chavez welcomed contributions from numerous ethnic and racial groups, men and women, young and old. For a time, the UFW was the realization of Martin Luther King Jr.’s beloved community—people from different backgrounds coming together to create a socially just world. During the 1970s, Chavez struggled to maintain the momentum created by the boycott as the state of California became more involved in adjudicating labor disputes under the California Agricultural Labor Relations Act (ALRA). Although Chavez and the UFW ultimately failed to establish a permanent, national union, their successes and strategies continue to influence movements for farm worker justice today.
Jennifer Van Horn
Material culture refers to human-manufactured, human-altered, or human-used physical things of all sizes and materials, from houses to domestic artifacts to tools to landscapes. Material culture also refers to the study of artifacts and scholars’ use of objects as a form of evidence to ask and answer questions about the 18th century. Material culture studies is not limited to physical examination of artifacts. It also involves consideration of an array of documentary, literary, and visual sources that provide information about material life. In 18th-century colonial America, the meanings and uses of material goods changed radically. Anglo-American colonists obtained greater numbers and novel types of objects through transatlantic and global trade networks. The British manufactures that flooded the colonies fulfilled colonists’ desire to assert social status and to participate in social rituals that demonstrated refinement. Scholars have labeled these changes the “Consumer Revolution” and the system of “gentility.” Artifacts also built communities and buttressed political beliefs, particularly through non-importation or boycotts of British goods during the imperial crisis. Ideas of gender shaped how women’s growing activity of shopping was understood and critiqued, as well as the association of fashion with women. The importation of Asian and Indian goods, primarily textiles and porcelain, fulfilled fantasies of the exotic while enabling American consumers to demonstrate their worldliness and status. Material goods facilitated cultural exchange and trade between those of different races and ethnicities. At the same time, oppression and political and economic disenfranchisement shaped American material culture. Indigenous peoples expressed consumer preferences for manufactured goods during negotiations within the fur trade. They incorporated British manufactures into preexisting material practices. Enslaved African Americans entered the market as both commodities and consumers. Through their purchases and creative use of refined artifacts, bond people expressed individual identity despite their legal status as property.
Claudrena N. Harold
The civil rights movement in the urban South transformed the political, economic, and cultural landscape of post–World War II America. Between 1955 and 1968, African Americans and their white allies relied on nonviolent direct action, political lobbying, litigation, and economic boycotts to dismantle the Jim Crow system. Not all but many of the movement’s most decisive political battles occurred in the cities of Montgomery and Birmingham, Alabama; Nashville and Memphis, Tennessee; Greensboro and Durham, North Carolina; and Atlanta, Georgia. In these and other urban centers, civil rights activists launched full-throttled campaigns against white supremacy, economic exploitation, and state-sanctioned violence against African Americans. Their fight for racial justice coincided with monumental changes in the urban South as the upsurge in federal spending in the region created unprecedented levels of economic prosperity in the newly forged “Sunbelt.” A dynamic and multifaceted movement that encompassed a wide range of political organizations and perspectives, the black freedom struggle proved successful in dismantling legal segregation. The passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965 expanded black southerners’ economic, political, and educational opportunities. And yet, many African Americans continued to struggle as they confronted not just the long-term effects of racial discrimination and exclusion but also the new challenges engendered by deindustrialization and urban renewal as well as entrenched patterns of racial segregation in the public-school system.
David L. Hostetter
American activists who challenged South African apartheid during the Cold War era extended their opposition to racial discrimination in the United States into world politics. US antiapartheid organizations worked in solidarity with forces struggling against the racist regime in South Africa and played a significant role in the global antiapartheid movement. More than four decades of organizing preceded the legislative showdown of 1986, when a bipartisan coalition in Congress overrode President Ronald Reagan’s veto, to enact economic sanctions against the apartheid regime in South Africa. Adoption of sanctions by the United States, along with transnational solidarity with the resistance to apartheid by South Africans, helped prompt the apartheid regime to relinquish power and allow the democratic elections that brought Nelson Mandela and the African National Congress to power in 1994. Drawing on the tactics, strategies and moral authority of the civil rights movement, antiapartheid campaigners mobilized public opinion while increasing African American influence in the formulation of US foreign policy. Long-lasting organizations such as the American Committee on Africa and TransAfrica called for boycotts and divestment while lobbying for economic sanctions. Utilizing tactics such as rallies, demonstrations, and nonviolent civil disobedience actions, antiapartheid activists made their voices heard on college campuses, corporate boardrooms, municipal and state governments, as well as the halls of Congress. Cultural expressions of criticism and resistance served to reinforce public sentiment against apartheid. Novels, plays, movies, and music provided a way for Americans to connect to the struggles of those suffering under apartheid. By extending the moral logic of the movement for African American civil rights, American anti-apartheid activists created a multicultural coalition that brought about institutional and governmental divestment from apartheid, prompted Congress to impose economic sanctions on South Africa, and increased the influence of African Americans regarding issues of race and American foreign policy.