The story of mass culture from 1900 to 1945 is the story of its growth and increasing centrality to American life. Sparked by the development of such new media as radios, phonographs, and cinema that required less literacy and formal education, and the commodification of leisure pursuits, mass culture extended its purview to nearly the entire nation by the end of the Second World War. In the process, it became one way in which immigrant and second-generation Americans could learn about the United States and stake a claim to participation in civic and social life. Mass culture characteristically consisted of artifacts that stressed pleasure, sensation, and glamor rather than, as previously been the case, eternal and ethereal beauty, moral propriety, and personal transcendence. It had the power to determine acceptable values and beliefs and define qualities and characteristics of social groups. The constant and graphic stimulation led many custodians of culture to worry about the kinds of stimulation that mass culture provided and about a breakdown in social morality that would surely follow. As a result, they formed regulatory agencies and watchdogs to monitor the mass culture available on the market. Other critics charged the regime of mass culture with inducing homogenization of belief and practice and contributing to passive acceptance of the status quo. The spread of mass culture did not terminate regional, class, or racial cultures; indeed, mass culture artifacts often borrowed them. Nor did marginalized groups accept stereotypical portrayals; rather, they worked to expand the possibilities of prevailing ones and to provide alternatives.
Donna T. Haverty-Stacke
The first Labor Day parade was held on September 5, 1882, in New York City. It, and the annual holiday demonstrations that followed in that decade and the next, resulted from the growth of the modern organized labor movement that took place in the context of the second industrial revolution. These first Labor Day celebrations also became part of the then ongoing ideological and tactical divisions within that movement. By the early 1900s, workers’ desire to enjoy the fruits of their labor by participating in popular leisure pursuits came to characterize the day. But union leaders, who considered such leisure pursuits a distraction from displays of union solidarity, continued to encourage the organization of parades. With the protections afforded to organized labor by the New Deal, and with the gains made during and after World War II (particularly among unionized white, male, industrial laborers), Labor Day parades declined further after 1945 as workers enjoyed access to mass cultural pursuits, increasingly in suburban settings. This decline was indicative of a broader loss of union movement culture that had served to build solidarity within unions, display working-class militancy to employers, and communicate the legitimacy of organized labor to the American public. From time to time since the late 1970s unions have attempted to reclaim the power of Labor Day to make concerted demands through their display of workers’ united power; but, for most Americans the holiday has become part of a three-day weekend devoted to shopping or leisure that marks the end of the summer season.