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PRINTED FROM the OXFORD RESEARCH ENCYCLOPEDIA, AMERICAN HISTORY (oxfordre.com/americanhistory). (c) Oxford University Press USA, 2019. All Rights Reserved. Personal use only; commercial use is strictly prohibited (for details see Privacy Policy and Legal Notice).

date: 19 November 2019

Summary and Keywords

Two images dominated popular portrayals of American women in the 1950s. One was the fictional June Cleaver, the female lead character in the popular television program, “Leave It to Beaver,” which portrayed Cleaver as the stereotypical happy American housewife, the exemplar of postwar American domesticity. The other was Cleaver’s alleged real-life opposite, described in Betty Friedan’s The Feminine Mystique (1963) as miserable, bored, isolated, addicted to tranquilizers, and trapped in look-alike suburban tract houses, which Friedan termed “comfortable concentration camps.” Both stereotypes ignore significant proportions of the postwar female population, both offer simplistic and partial views of domesticity, but both reveal the depth of the influence that lay behind the idea of domesticity, real or fictional. Aided and abetted by psychology, social science theory, advertising, popular media, government policy, law, and discriminatory private sector practices, domesticity was both a myth and a powerful ideology that shaped the trajectories of women’s lives.

Keywords: domesticity, postwar era, fifties, Cold War, marriage, motherhood, women, gender, housework, employment, suburbs

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