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Language Ideologies  

Catherine R. Rhodes

Language ideologies are a mediating device that helps people make sense of the relationship between linguistic and other communicative patterns and socially salient categories. Language ideologies are used to evaluate socially perceivable behavior as meaningful with respect to issues of power, authority, and difference. They can be understood as a framework for linking certain uses of language (or other communicative forms) with certain social positionalities. The study of language ideologies involves examining the social work language users do through their behaviors, activities, and social relations. As a concept grounded in indexical processes, analyzing the social work of language ideologies requires a semiotic framework that can make clear how people evaluate context, which can also evidence their understanding of social distribution. This article defines key terms in language ideologies research, provides a brief history of the development of the concept, discusses methodological considerations when studying language ideologies, explores scholarship on the making of social difference through linguistic ideological work, and discusses key areas of research interest.