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Letter from the editor

The Emergence of Marketing in 20th-Century India

"Business historians of colonial and postcolonial South Asia have not sufficiently studied internal trade and commercial institutions, a glaring omission considering that trade was one of the fastest-growing economic activities during the 20th century. While the historiography of the merchant has grown steadily, it remains focused on international trade or on non-economic issues like the relationship between ethnicity and commerce..." – By Douglas E. Haynes and Tirthankar Roy

Sakhalin/Karafuto

Language Reform in 19th-Century Kerala

"The modern history of Sakhalin Island, a border island between Russia and Japan, has been one of demarcation, colonization, re-demarcation, and refugee resettlement, with a total of four demarcations and re-demarcations since the late 19th century, the first through diplomatic negotiations and the remaining three through war..." – By Naoki Amano

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