"Mediation refers to causation. Tests for mediation are common in business, management, and related fields. In the simplest mediation model, a researcher asserts that a treatment causes a mediator and that the mediator causes an outcome. For example, a practitioner might examine whether diversity training increases awareness of stereotypes, which, in turn, improves inclusive climate perceptions. ..." – By Patrick J. Rosopa, Phoebe Xoxakos and Coleton King
"Content analysis is to words (and other unstructured data) as statistics is to numbers (also called structured data)—an umbrella term encompassing a range of analytic techniques. Content analyses range from purely qualitative analyses, often used in grounded theorizing and case-based research to reduce interview data into theoretically meaningful categories, to highly quantitative analyses that use concept dictionaries to convert words and phrases into numerical tables for further quantitative analysis. ..." – By Rhonda K. Reger and Paula A. Kincaid
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