Welcome to the Oxford Research Encyclopedia of Business and Management

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Letter from the editor

Qualitative Designs and Methodologies for Business, Management, and Organizational Research

"Qualitative research designs provide future-oriented plans for undertaking research. Designs should describe how to effectively address and answer a specific research question using qualitative data and qualitative analysis techniques..." – By Robert P. Gephart and Rohny Saylors

Business Research Process

"Here it is important to note the difference in purpose between applied and scholarly research. Applied research is typically decision-focused, and scholarly research is often theory-focused. The purpose of most applied research is typically to provide information that will lead to better decisions. Thus, applied research is likely to be carried out to inform a decision...." – By James A. Muncy and Alice M. Muncy

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