- Yao SunYao SunZimmerman School of Advertising & Mass Communications, University of South Florida
- and Ann MajchrzakAnn MajchrzakBusiness Administration, University of Southern California
Starting from early 21st century, companies increasingly use open innovation challenges to generate creative solutions to business problems. This revolution in business models and management strategy reflects the evolution supported by new technology. Employing this new strategic model, companies seek to innovate in a wide variety of areas, such as clothes designs, photography solutions, business plans, and film production. Contrary to closed innovation through which companies develop creative ideas internally, innovation challenges are catalyzed by socioeconomic changes such as the rapid advancement of information technologies, increased labor division, as well as ever-expanding globalization. Going hand in hand are trends such as outsourcing, occurring in parallel in the management area, which makes companies more agile and flexible. Multifaceted and multidimensional, open innovation challenges consist of various activities such as inbound innovation (acquiring and sourcing), outbound innovation (selling and revealing), or a compound mix of these two forms. It also pertains to complementary assets, absorptive capacity, organizational exploration, and exploitation. In an attempt to determine how to best support such an important component of society, scholars and practitioners continue to pursue effective innovation challenge architecture (the art or practice that guides participants’ interactions and exchange) that allows open collaboration among the crowd, as well as an approach for incorporating such architecture into technological platforms in order to improve the crowd’s creativity. This issue is addressed by focusing on existing research that delineates various types of effective architecture of innovation challenges. A theory-based framework guides this examination, and work from various scholarly perspectives of innovation challenges, knowledge management, motivated knowledge sharing, and crowdsourcing are integrated into this framework.