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date: 28 February 2024

Qualitative Research: Foundations, Approaches, and Practiceslocked

Qualitative Research: Foundations, Approaches, and Practiceslocked

  • Thomas GreckhamerThomas GreckhamerRucks Department of Management, Louisiana State University
  •  and Sebnem CilesizSebnem CilesizDepartment of Educational Foundations and Leadership, University of Louisiana at Lafayette


Qualitative research is an umbrella term that is typically used in contrast to quantitative research and captures research approaches that predominantly rely on collecting and analyzing qualitative data (i.e., data in the form of words, still or moving images, and artifacts). Qualitative research encompasses a wide range of research approaches with different philosophical and theoretical foundations and empirical procedures. Different assumptions about reality and knowledge underlying these diverse approaches guide researchers with respect to epistemological and methodological questions and inform their choices regarding research questions, data collection, data analysis, and the writing of research accounts. While at present a few dominant approaches are commonly used by researchers, a rich repertoire of qualitative approaches is available to management researchers that has the potential to facilitate deeper and broader insights into management phenomena.


  • Research Methods

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