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Article

Pankaj Setia, Franck Soh, and Kailing Deng

Organizations are widely building digital platforms to transform operations. Digital platforms represent a new way of organizing, as they leverage technology to interconnect providers and consumers. Using digital technologies, organizations are platformizing operations, as they open their rigid and closed boundaries by interconnecting providers and consumers through advanced application programming interfaces (APIs). Early research examined platformized development of technology products, with software development companies—such as Mozilla Foundation—leading the way. However, contemporary organizations are platformizing nontechnology offerings (e.g., ride-sharing or food delivery). With growing interest in platforms, the basic tenets underlying platformization are still not clear. This article synthesizes previous literature examining platforms, with the aim of examining what platformization is and how and why organizations platformize.