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Martin Obschonka and Christian Fisch

Advances in Artificial Intelligence (AI) are intensively shaping businesses and the economy as a whole, and AI-related research is exploding in many domains of business and management research. In contrast, AI has received relatively little attention within the domain of entrepreneurship research, while many entrepreneurship scholars agree that AI will likely shape entrepreneurship research in deep, disruptive ways. When summarizing both the existing entrepreneurship literature on AI and potential avenues for future research, the growing relevance of AI for entrepreneurship research manifests itself along two dimensions. First, AI applications in the real world establish a distinct research topic (e.g., whether and how entrepreneurs and entrepreneurial ventures use and develop AI-based technologies, or how AI can function as an external enabler that generates and enhances entrepreneurial outcomes). In other words, AI is changing the research object in entrepreneurship research. The second dimension refers to drawing on AI-based research methods, such as big data techniques or AI-based forecasting methods. Such AI-based methods open several avenues for researchers to gain new, influential insights into entrepreneurs and entrepreneurial ventures that are more difficult to assess using traditional methods. In other words, AI is changing the research methods. Given that, so far, human intelligence could not fully uncover and comprehend the secrets behind the entrepreneurial process that is so deeply embedded in uncertainty and opportunity, AI-supported research methods might achieve new breakthrough discoveries. We conclude that the field needs to embrace AI as a topic and research method more enthusiastically while maintaining the essential research standards and scientific rigor that guarantee the field’s well-being, reputation, and impact.


Eric Volmar and Kathleen M. Eisenhardt

Theory building from case studies is a research strategy that combines grounded theory building with case studies. Its purpose is to develop novel, accurate, parsimonious, and robust theory that emerges from and is grounded in data. Case research is well-suited to address “big picture” theoretical gaps and dilemmas, particularly when existing theory is inadequate. Further, this research strategy is particularly useful for answering questions of “how” through its deep and longitudinal immersion in a focal phenomenon. The process of conducting case study research includes a thorough literature review to identify an appropriate and compelling research question, a rigorous study design that involves artful theoretical sampling, rich and complete data collection from multiple sources, and a creative yet systematic grounded theory building process to analyze the cases and build emergent theory about significant phenomena. Rigorous theory building case research is fundamentally centered on strong emergent theory with precise theoretical logic and robust grounding in empirical data. Not surprisingly then, theory building case research is disproportionately represented among the most highly cited and award-winning research.