Academic integrity is an interdisciplinary concept that provides the foundation for every aspect and all levels of education. The term evokes strong emotions in teachers, researchers, and students—not least because it is usually associated with negative behaviors. When considering academic integrity, the discussion tends to revolve around cheating, plagiarism, dishonesty, fraud, and other academic malpractice and how best to prevent these behaviors. A more productive approach entails a focus on promoting the positive values of honesty, trust, fairness, respect, responsibility, and courage (International Center for Academic Integrity, 2013) as the intrinsically motivated drivers for ethical academic practice. Academic integrity is much more than “a student issue” and requires commitment from all stakeholders in the academic community, including undergraduate and postgraduate students, teachers, established researchers, senior managers, policymakers, support staff, and administrators.
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Academic Integrity
Tracey Bretag
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The Adaptive Organization and Fast-Slow Systems
Torben Juul Andersen and Carina Antonia Hallin
Contemporary organizations operate under turbulent business conditions and must adapt their strategies to ongoing changes. Sustainable performance can be achieved when the organization engages in interactive processes that link emerging opportunities to forward-looking analytics. But few organizations are able to practice this consistently. Fast processes performed by managers at the frontline respond to ongoing environmental stimuli and slow processes initiated by managers at the center interpret events and reasons about updated strategic actions. Current experiential insights from the fast processes can be aggregated systematically to inform the slow processes of reasoning. When the fast and slow processes interact they can form a dynamic system that adapts organizational activities to changing conditions.
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A Multilevel Perspective on Corporate Governance: Firm, Industry, and Macro Environments
Alessandro Zattoni and Hans van Ees
At the beginning of the 20th century, the publication of The Modern Corporation and Private Property opened the debate about the potential negative consequences associated with ownership dispersion. Since then, governance scholars aimed at understanding which corporate governance mechanisms could help companies both to prevent the agency problems connected with managerial opportunism, and to improve the strategic decision-making at the top of the firm. These early studies were mostly (or almost only) focused on the corporate governance of widely held companies listed in Anglo-American countries, thus neglecting for a long time the investigation of governance issues and mechanisms in other geographical settings. In addition, the main objective of these studies was to identify universal best practices (like an independent board, the separation of the CEO and Chair positions, or the use of high-powered incentives) that could address the agency problems of large listed companies. An implicit assumption in this stream of research was that firm-level agency problems do not vary across industry and macro environments, i.e., industry- and macro-environmental variables cannot either aggravate or attenuate agency problems.
This long-standing tradition has been increasingly criticized by scholars arguing that industry- or macro-environmental variables could directly (or indirectly through their influence on governance mechanisms) affect corporate governance problems. Based on this idea, they started to develop sound theoretical models and to adopt rigorous empirical research methods in order to investigate if and how the characteristics of industry and macro environments could address firm-level agency problems. A first stream of studies argued and empirically analyzed whether some industry conditions (e.g., high competitiveness) could attenuate managerial discretion and, thus, partly solve firm-level agency problems. A second stream of research argued and empirically tested whether, instead, the high quality of the macro environment (e.g., the national or supranational level of investor protection, transparency, or rules enforcement) could directly address corporate governance problems, with beneficial effects on firm performance.
More recently, scholars started to develop a multilevel investigation of corporate governance problems and mechanisms by including firm-, industry- and macro-environmental variables in their theoretical frameworks. In particular, through building new theoretical frameworks (e.g., based on the resource dependence or the institutional theory) and profiting from the development of new statistical techniques (like the multilevel statistical analysis or the fuzzy-set qualitative comparative analysis), scholars increasingly explored if and how the interaction among firm-level governance mechanisms and industry- and/or macro-environmental variables could address agency problems and produce positive consequences on firm long-term results. This new research stream suggests that the industry and macro environments affect the effectiveness of governance mechanisms and processes, and so represents boundary conditions that limit the generalizability of our research findings outside a specific context. In this way, they invite governance scholars either to contextualize their theories and results about firm-level governance mechanisms within a specific industry and macro context, or to explore the potential influence of one or more contextual variables (e.g., at the industry, country, or supranational level). Thanks to the results of this new stream of research, scholars and practitioners have been able to develop a richer and more contextual understanding of both (a) the relationships among corporate governance mechanisms and industry- and/or macro-environmental conditions, and (b) their direct and indirect impact on various company results.
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The Application of Real Option Approach in International Business Research
Tailan Chi and Yan Huang
The real option theory (ROT), a theory on investment decision making under uncertainty, has been applied to analyzing a broad range of questions in international business (IB). In the face of uncertainty, any discretion that the managers of a multinational enterprise (MNE) have over the timing, scale, speed, and sequence of investing or using the firm’s resources, in the forms of physical or intellectual capital or managerial time and effort, can be a real option. Such options confer upon the managers the right, but not the obligation, to exploit the upside potential while limiting the downside risk. Uncertainty, irreversibility, and absence of immediate and complete preemption are three necessary conditions for a real option to create value. Uncertainty offers opportunities to gather more information in the future, and such information can help managers make better decisions or alter prior decisions for improvement. Irreversibility is defined as the proportion of the investment committed to a project that cannot be recouped if the project is abandoned. Preemption refers to the revocation of the decision-making discretion that nullifies the option.
It is possible to distinguish seven types of real options that have been examined in IB studies: (a) option to defer, (b) option to abandon/exit, (c) option to exchange, (d) option to grow/scale up, (e) option to contract/scale down, (f) option to switch, and (g) compound options. These types of options are found to influence a firm’s international market-entry strategies (e.g., location, timing, scale, speed, and mode) and the configuration and organization of the firm’s geographically dispersed production network.
ROT has also been integrated with other economic theories, such as transaction cost economics and resource-based view, to better understand these decisions. Although ROT assumes a strong form of rationality on the part of the decision maker, it is also possible to incorporate cognitive or cultural biases into the theory and give the theory’s analysis greater realism. ROT represents a theoretical approach that can be integrated with various economic and noneconomic theories. More work in such theoretical integration can potentially help researchers gain deeper or more complete understandings of IB questions.
Extant studies in IB typically analyze only a single type of option in isolation. But the global production network of a MNE typically has a portfolio of different types of options embedded, and the different types of options inevitably interact. The study of interactions among two or more types of options under different sources of uncertainty is likely to yield new insights on the strategy and organization of the MNE.
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Appropriation of Value from Competitive Advantages
Andy El-Zayaty and Russell Coff
Many discussions of the creation and appropriation of value stop at the firm level. Imperfections in the market allow for a firm to gain competitive advantage, thereby appropriating rents from the market. What has often been overlooked is the continued process of appropriation within firms by parties ranging from shareholders to managers to employees. Porter’s “five forces” model and the resource-based view of the firm laid out the determinants of value creation at the firm level, but it was left to others to explore the onward distribution of that value. Many strategic management and strategic human capital scholars have explored the manner in which employees and managers use their bargaining power vis-à-vis the firm to appropriate value—sometimes in a manner that may not align with the interests of shareholders. In addition, cooperative game theorists provided unique insights into the way in which parties divide firm surplus among each other. Ultimately, the creation of value is merely the beginning of a complex, multiparty process of bargaining and competition for the rights to claim rents.
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A Practice-Based View of Innovation Adoption
Rangapriya Kannan and Paola Perez-Aleman
Innovation adoption is challenging at both intra-organizational and interorganizational levels. Several decades of innovation adoption research have identified various barriers at both levels. Intra-organizational barriers are often related to the characteristics of the innovation, adopters, managers, environment, and ecosystem but can also include an incompatibility with an organization’s strategy, structural impediments, organizational resource constraints, a lack of fit of the innovation with an organizational culture and climate, decision making challenges, a lack of integration with an organization’s knowledge management, human resource management practices, dynamic capabilities, and active innovation resistance from customers. Interorganizational barriers include uncertainty with learning and implementation, the distributed nature of the innovation process, differences in production systems, disparities in regulatory systems, variation within local contexts, and the nature of embedded knowledge adopted in diverse organizational contexts.
One of the key missing aspects in understanding innovation adoption is how extant practices within an organizational or interorganizational context enhance or hinder innovation adoption. Although the practices of innovation adoption emerge and evolve dynamically, existing research does not highlight fine-grained practices that lead to its success or failure. A practice lens focuses on people’s recurrent actions and helps to understand social life as an ongoing production that results from these actions. The durability of practices results from the reciprocal interactions between agents and structures that are embedded within daily routines. A practice lens allows us to study practices from three different perspectives. The first perspective, empirically explores how people act in organizational contexts. The second, a theoretical focus investigates the structure of organizational life. This perspective also delves into the relations between the actions that people take over time and in varying contexts. Finally, the third perspective which is a philosophical one focuses on how practices reproduce organizational reality.
By focusing on the unfolding of constellations of everyday activities in relation to other practices within and across time and space, a practice lens hones in on everyday actions. Everyday actions are consequential in producing the structural contours of social life. A practice lens emphasizes what people do repeatedly and how those repetitive actions impact the social world. A practice theory lens also challenges the assumption that things are separable and independent. Instead, it focuses on relationality of mutual constitution to understand how one aspect of the issue creates another aspect. Relationality of mutual constitution is the notion that things such as identities, ideas, institutions, power, and material goods take on meaning only when they are enacted through practices instead of these being innate features of these things Focusing on duality forces us to address the assumptions that underlie the separation.
A practice perspective on innovation adoption highlights the concepts of duality, dynamics, reciprocal interactions, relationality, and distributed agency to inform both the theory and practice of innovation adoption. Understanding these concepts enables a practice lens for successful adoption of innovations that impact organizational and societal outcomes, such as economic development, productivity enhancement, entrepreneurship, sustainability, equity, health, and other economic, social, and environmental changes.
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Assessing the State of Top Management Teams Research
Steven A. Stewart and Allen C. Amason
Since the earliest days of strategic management research, scholars have sought to measure and model the effects of top managers on organizational performance. A watershed moment in this effort came with the 1984 introduction of Hambrick and Mason’s upper echelon view and their contention that firms are a reflection of their top management teams (TMT). An explosion of research followed and hundreds, if not thousands, of manuscripts have since been published on the subject. While a number of excellent reviews of this extensive literature exist, a relative few have asked questions about the overall state and future of the field. We undertook this assessment in an effort to answer some key questions. Are we still making progress on the big questions that gave rise to the upper echelon view, or have we reached a point of diminishing returns with this stream of research? If we are at an inflection point, what are the issues that should drive future inquiry about top management teams?
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A Stakeholder Perspective: Origins and Core Concepts
Pernille Eskerod
Organizations (whether they are permanent or temporary) have stakeholders, that is, individuals and groups that can affect or be affected by the organization’s activities and achievements. Assuming that the fundamental driver of value creation is stakeholder relationships, managing those relationships well is a prerequisite for obtaining and sustaining success in all businesses, regardless of the success measures applied. Therefore, applying a stakeholder perspective is of significant importance for any manager or entrepreneur. However, the essentials as well as the implications of applying such a perspective are not clear. Researchers and practitioners have offered many contributions, however, the existing literature is inconclusive. To provide clarity, stakeholder concepts (e.g. stakeholder definition, systems perspective, separation thesis, stakeholder analysis, stakeholder engagement, perception of fairness, stakeholder utility function, stakeholder salience, stakeholder disaggregation, stakeholder multiplicity, managing for stakeholders, Value Creation Stakeholder Theory, value destruction, shadows of the context) are defined and 15 propositions for further inquiry are offered. The Scandinavian and American origins of stakeholder thinking are presented. The propositions are intended to invite discussion—and could form the basis for future research questions as well as provide guidance for managers. By drawing on (a) Professor Eric Rhenman, who in the 1960s first proposed an explicit theoretical framework on stakeholder thinking; (b) Professor R. Edward Freeman, who has been the most influential contributor to the field; and (c) additional, selected contributions, the aim is to providevalue for both new and seasoned researchers as well as for managers, consultants, and educators. In order to give the reader the opportunity to self-assess and interpret the “raw data,” the text is rich on citations.
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Board Interlocks and Diversification Strategies
Christine Shropshire
The board of directors serves multiple corporate governance functions, including monitoring management, providing oversight on strategic issues, and linking the organization to the broader external environment. Researchers have become increasingly interested in board interlocks and how content transmitted via these linkages shapes firm outcomes, such as corporate structure and strategies. As influential mechanisms to manage environmental uncertainty and facilitate information exchange, Board interlocks are created by directors who are affiliated with more than one firm via employment or board service and allow the board to capture a diversity of strategic experiences. One critical corporate decision that may be influenced by interlocks and strategic diffusion is diversification (i.e., in which products and markets to compete). Directors draw on their own experiences with diversification strategies at other firms to help guide and manage ongoing strategic decision-making. There is broad scholarship on interlocks and the individuals who create them, with extant research reporting that some firms are more likely to imitate or learn from their interlock partners than others. Prior findings suggest that the conditions under which information is transmitted via interlock, such as an individual director’s experience with diversification strategies at other firms, may make that information more influential to the focal firm’s own strategic decision-making related to diversification. A more holistic framework captures factors related to the individual interlocking director, the board and firm overall and the context surrounding these linkages and relationships, helping to promote future research. Understanding the social context surrounding board interlocks offers opportunities to more deeply examine how these interconnections serve in pursuit of the board’s fundamental purpose of protecting shareholder investment from managerial self-interest. Overall, integrating multi-level factors will offer new insights into the influence of board interlocks on firm strategies on both sides of the partnership. Expanding knowledge of how inter-firm linkages transmit knowledge influential to board decision-making can also improve our understanding of board effectiveness and corporate governance.
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Board Processes and Performance: The Impact of Directors’ Social and Human Capital
Morten Huse
What do we know about actual board behavior and board performance? How can we develop our knowledge about board processes and board members’ capabilities? As a research field grows into maturity, we learn to see nuances, and the vocabulary used becomes richer and more detailed. However, the development of a consistent and nuanced language in research about board processes and performance is lagging behind.
How have research streams and individual scholars influenced how we do research today, and why are these stories not included in most of the published literature reviews on this topic? What distinguishes research about boards and governance from various disciplines? How do we find research about board processes and board capital, and how has groundbreaking research on the human side of corporate governance developed? Groundbreaking research of Myles Mace was conducted more than half a decade ago, and we need to understand what has taken place after the seminal 1989 contribution of Zahra and Pearce. Research about actual board behavior and processes were not for decades published in leading management and strategy journals.
Most published research about board processes and board capital is formulaic, leans on proxies rather than direct observation, and has only incremental if any practical contributions. A message is thus that we should strive for more groundbreaking studies that challenge existing knowledge and practice, including our research practice. A research agenda about board processes and board capital should be influenced by some of the following suggestions:
• It should go beyond formulaic and incremental studies. We should challenge existing wisdom and practice and search for alternative ways of doing research.
• It should include more processual studies rather than archival data studies using proxies.
• We should learn from the scholars doing groundbreaking research before us.
• We should learn by comparing experiences from various types of organizations.
• We must include lessons and publications not found in leading English-language journals.
• We should apply a sharing philosophy and a programmatic approach in which we as researchers contribute to developing future generations of scholars.
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Business Groups as an Organizational Model
Asli M. Colpan and Alvaro Cuervo-Cazurra
Business groups are an organizational model in which collections of legally independent firms bounded together with formal and informal ties use collaborative arrangements to enhance their collective welfare. Among the different varieties of business groups, diversified business groups that exhibit unrelated product diversification under central control, and often containing chains of publicly listed firms, are the most-studied type in the management literature. The reason is that they challenge two traditionally held assumptions. First, broad and especially unrelated diversification have a negative impact on performance, and thus business groups should focus on a narrow scope of related businesses. Second, such diversification is only sustainable in emerging economies in which market and institutional underdevelopment are more common and where business groups can provide a solution to such imperfections. However, a historical perspective indicates that diversified business groups are a long-lived organizational model and are present in emerging and advanced economies, illustrating how business groups adapt to different market and institutional settings. This evolutionary approach also highlights the importance of going beyond diversification when studying business groups and redirecting studies toward the evolution of the group structure, their internal administrative mechanisms, and other strategic actions beyond diversification such as internationalization.
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Business Models and Usage of Technology: A New Perspective on Business Model Design
Neva Bojovic and Vincent Mangematin
Companies need business models to profit from innovation and technology. However, the success of a certain technology depends on whether and how it is used. Usage is important not only as an indicator of technology adoption, but also as a way for companies to design business models—as a way to create and capture value from technology. Usage is inscribed by the designers in the technology, but users in their ongoing practice can alter the designers’ intentions, which sometimes leads to innovation. Users can also combine different technologies in practice to accomplish a specific usage. In essence, usage is constitutive of technology and its value.
Technology usage-based business modeling is a way to explore business modeling for technology that looks into how different technologies are integrated, either by users or platform actors, into solutions to address specific usage needs. To understand this notion of usage for business model design, one must first understand how value is created and captured from technology. At the same time, it is also important to know different streams of literature that have investigated technology usage: user-centered design, user innovation and lead users, form, function, affordances of technology, and the practice-based view.
While usage-based business modeling has implications for all kinds of technologies, it is of particular importance for emerging, enabling, and embedding technologies, where the value of technology depends on the usage across multiple applications and connectedness between different users.
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Competitive Dynamics in Strategic Management
Claudio Giachetti and Giovanni Battista Dagnino
Competitive dynamics inquiry originates from a sequence of attacks and counterattacks among firms in an industry. Firms attack and respond to attacks of rivals in order to strengthen or defend their competitive position within their competitive space. Competitive dynamics research is thus centered on the analysis of how the firm’s actions affect rivals’ reactions and performance. Actually, the nature of competitive dynamics research is the open recognition that firm strategies are “dynamic”: Strategic actions initiated by one firm may trigger a series of actions among rival firms. The new competitive environment in many industries has generated the inception of furious competition, emphasizing flexibility, speed, and innovation in response to fast-changing technological and institutional conditions and temporary competitive advantages.
The key constructs and the intellectual roots of competitive dynamics (i.e., Schumpeter’s theory of creative destruction and industrial organization economics and related oligopoly theories) offer some practical examples of industry and firm cases where competitive dynamics have found their main applications.
The relevant underpinnings of the awareness–motivation–capability (AMC) framework provide an integrative model of the key behavioral drivers that shape a competitive actions and responses framework (i.e., the factors influencing the firm’s awareness of the context; the factors inducing or impeding the motivation of firms to respond to competitors’ action; and the capability-based factors affecting the firm’s ability to undertake actions), the three key attributes (i.e., the specific actions of firms in the industry, the firm’s competitive interdependence, and the antecedents and performance implications of firms’ competitive actions and reactions), and the three main levels of analysis used in competitive dynamics literature (i.e., action-level studies, business-level studies, and corporate-level studies).
Some insights regarding the relationship between dynamic competition and the sources of temporary competitive advantage, coopetition dynamics, as well as the kind of accelerated competition epitomizing early 21st-century digital dynamics settings update the traditional competitive dynamics flavor, as they are connected with firms’ strategic interaction and the pursuit of temporary advantages.
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Constructs and Measures in Stakeholder Management Research
James Mattingly and Nicholas Bailey
Stakeholder strategies, or firms’ approaches to stakeholder management, may have a significant impact on firms’ long-term prosperity and, thereby, on their life chances, as established in the stakeholder view of the firm. A systematic literature review surveyed the contemporary body of quantitative empirical research that has examined firm-level activities relevant to stakeholder management, corporate social responsibility, and corporate social performance, because these three constructs are often conflated in literature. A search uncovered 99 articles published in 22 journals during the 10-year period from 2010 to 2019. Most studies employed databases reporting environmental, social, and governance (ESG) ratings, originally created for use in socially responsible investing and corporate risk assessment, but others employed content analysis of texts and primary surveys. Examination revealed a key difference in the scoring of data, in that some studies aggregated numerous indicators into a single composite index to indicate levels of stakeholder management, and other studies scored more articulated constructs. Articulated constructs provided richer observations, including governance and structural arrangements most likely to provide both stakeholder benefits and protections. Also observed were constraining influences of managerial and market myopia, sustaining influences from resilience and complexity frameworks, and recognition that contextual variables are contingencies having impact in recognizing the efficacy of stakeholder management strategies.
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Content and Text Analysis Methods for Organizational Research
Rhonda K. Reger and Paula A. Kincaid
Content analysis is to words (and other unstructured data) as statistics is to numbers (also called structured data)—an umbrella term encompassing a range of analytic techniques. Content analyses range from purely qualitative analyses, often used in grounded theorizing and case-based research to reduce interview data into theoretically meaningful categories, to highly quantitative analyses that use concept dictionaries to convert words and phrases into numerical tables for further quantitative analysis. Common specialized types of qualitative content analysis include methods associated with grounded theorizing, narrative analysis, discourse analysis, rhetorical analysis, semiotic analysis, interpretative phenomenological analysis, and conversation analysis. Major quantitative content analyses include dictionary-based approaches, topic modeling, and natural language processing. Though specific steps for specific types of content analysis vary, a prototypical content analysis requires eight steps beginning with defining coding units and ending with assessing the trustworthiness, reliability, and validity of the overall coding. Furthermore, while most content analysis evaluates textual data, some studies also analyze visual data such as gestures, videos and pictures, and verbal data such as tone.
Content analysis has several advantages over other data collection and analysis methods. Content analysis provides a flexible set of tools that are suitable for many research questions where quantitative data are unavailable. Many forms of content analysis provide a replicable methodology to access individual and collective structures and processes. Moreover, content analysis of documents and videos that organizational actors produce in the normal course of their work provides unobtrusive ways to study sociocognitive concepts and processes in context, and thus avoids some of the most serious concerns associated with other commonly used methods. Content analysis requires significant researcher judgment such that inadvertent biasing of results is a common concern. On balance, content analysis is a promising activity for the rigorous exploration of many important but difficult-to-study issues that are not easily studied via other methods. For these reasons, content analysis is burgeoning in business and management research as researchers seek to study complex and subtle phenomena.
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Coopetition
Michael Dowling
Ray Noorda, the former CEO of Novell Inc., first coined the term “coopetition” in 1992 to describe a common phenomenon in the computer industry: cooperation between competitors. This phenomenon is inconsistent with classical economic and business theory going as far back as Adam Smith, who viewed the production system as based on a separation between suppliers and buyers. Micro-economists have traditionally viewed the firm as buying raw materials and components from suppliers, producing finished goods, and selling those goods in competition with other firms to a different set of firms or consumers. However, starting in the 1990s, research on forms of cooperative relationships between competitors became very common. The most common types are (a) competing firms engaging in horizontal alliances along the same level of the value chain and (b) vertical cooperation along different levels of the value chain between suppliers and firms in the focal industry or between customers and firms.
In the last 25 years, there has been a great increase in research on coopetition. In a systematic literature review conducted in 2014, one researcher found over 130 academic articles in more than 80 academic publications published since 1996. The majority of the research to date has been qualitative, with many cases studied conducted. A number of special issues in academic journals have been devoted to the topic in general or to special topics concerning coopetition. The Strategic Management Journal organized a special issue in 2018 on the interplay of competition and cooperation, and a number of workshops have been held on coopetition strategy and innovation.
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Corporate Governance in Business and Management
Erik E. Lehmann
Corporate governance is a recent concept that encompasses the costs caused by managerial misbehavior. It is concerned with how organizations in general, and corporations in particular, produce value and how that value is distributed among the members of the corporation, its stakeholders. The interrelation of value production and value distribution links the ubiquitous technological aspect (the production of value) with the moral and ethical dimension (the distribution of value). Corporate governance is concerned with this link in general, but more specifically with the moral and ethical dimensions of distributing the generated value among the stakeholders. Value in firms is created by firm-specific investments, and the motivation and coordination of value-enhancing activities and investment is protected by the power concentrated at the pyramidal top of the organization. In modern companies, it is the CEO and the top management who decide how to create value and how to distribute it among the relevant stakeholders. Due to asymmetric information and the imperfect nature of markets and contracts, adverse selection and moral hazard problems occur, where delegated (selected) managers could act in their own interest at the costs of other relevant stakeholders.
Corporate governance can be understood as a two-tailed concept. The first aspect is about identifying the (most) relevant stakeholder(s), separating theory and practice into two different and conflicting streams: the stakeholder value approach and the shareholder value approach. The second aspect of the concept is about providing and analyzing different mechanisms, reducing the costs induced by moral hazard and adverse selection effects, and balancing out the motivation and coordination problems of the relevant stakeholders. Corporate governance is an interdisciplinary concept encompassing academic fields such as finance, economics, accounting, law, taxation, and psychology, among others.
As countries differ according to their institutions (i.e., legal and political systems, norms, and rules), firms differ according to their size, age, dominant shareholders, or industries. Thus, concepts in corporate governance differ along these dimensions as well. And while the underlying characteristics vary in time, continuously or as a result of an exogenous shock, concepts in corporate governance are dynamic and static, offering a challenging field of interest for academics, policymakers, and firm managers.
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Corporate Political Strategies
Rodrigo B. DeMello
Firms deploy value-based strategies to achieve competitive advantage in the marketplace. However, processes of value creation and appropriation do not happen in a vacuum but are structured by a set of formal market institutions that define, among other things, policies and regulations on standards, privacy, safety, trade, and access to resources. Corporate political strategies are the ways firms use to shape these policies and regulations in favorable ways that help them achieve competitive advantage. The political activities include lobbying, participation in hearings, campaign contributions, the use of revolving-door personnel, advocacy, grass-roots mobilization, and nurturing and exploiting political ties. Firms interact with government officeholders in different government arenas, such as national and local legislatures, government agencies, and the judiciary branch.
For most corporations, being able to deploy effective political strategies is, therefore, necessary for achieving sustainable competitive advantage. The research into corporate political strategies has tried to explain why firms engage in political strategy, when, and which political activity would yield the best results. The usual theoretical framings draw from Resource Dependence Theory, Institutional Theory, Resource-Based View, Agency Theory, and Stakeholder Theory. While the strategic logic underlying each theoretical approach varies, they are better seen as complementary to each other. The fact that the phenomenon of political strategies is complex, dynamic, and an important part of daily business of several corporations favors the integration of different theoretical approaches.
Although the literature on corporate political strategies has considerably advanced, there are still areas that could benefit from future research: the integration of market and political strategies, especially the use of market actions as political influence; the integration of social and political strategies; the role that individual and managerial aspects play in choice of political strategies; and multicountry comparative studies, especially focusing on ideological turnarounds and state capitalism.
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Corporate Social Entrepreneurship
Elisa Alt
Corporate social entrepreneurship (CSE) is a subject of growing interest for scholars in the areas of corporate entrepreneurship, social entrepreneurship, and corporate social responsibility as it has the potential of engaging corporations in activities that transform traditional practices, advance corporate purpose, and promote positive social change. CSE consists of identifying, evaluating, and exploiting entrepreneurial opportunities that address social and environmental problems through market means from within corporations. Dual value creation—the simultaneous pursuit of social and economic value creation—is a core element of CSE, however, in organizations that have not been originally designed for this purpose. As an umbrella concept, CSE embraces similar terms such as social intrapreneurship and sustainable corporate entrepreneurship. CSE often starts autonomously through managers and employees acting as social intrapreneurs, until initiatives are accepted and integrated into the firm’s concept of strategy. CSE introduces a societal concern to corporate entrepreneurship, contextualizes social entrepreneurship in corporations, and advances entrepreneurial approaches to corporate social responsibility—all of which are topics that remain relatively unexplored and that offer vibrant opportunities for future research.
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Corporate Social Responsibility
Abagail McWilliams
Corporate social responsibility (CSR) is a legitimate responsibility to society, based on the principle that corporations should share some of the benefit that accrues from the control of vast resources. CSR goes beyond the legal, ethical, and financial obligations that create profits.
In the research literature, corporate social responsibility is defined in a variety of ways, depending on the aspect of CSR being examined. An inclusive definition is that social responsibility requires the firm to take into account the interests of all stakeholders, where stakeholders are defined as everyone who affects or is affected by the firm’s decisions and actions. A firm-focused definition holds that social responsibility includes actions that further a social goal, beyond what is required by ethics, law, and profitability. A political economy–oriented definition posits that firms have a responsibility to correct market failures such as negative externalities and government failures such as limits to jurisdiction that result in worker rights violations.
When implemented, altruistic CSR implies that firms provide a social good unrelated to the firms’ business that does not benefit the bottom line. Strategic CSR implies that firms are simultaneously profitable and socially responsible. To achieve this, CSR must be a core value of the firm and must be integrated into processes and products. When employed strategically, CSR can be an element of a differentiation strategy, leading to premium prices, enhanced brand and firm reputation, and supportive community relations. Corporate environmental responsibility often takes the form of overcompliance with regulation, improving the environment more than is required. A primary benefit of this is to stave off further regulation.
To capture the benefits of being socially responsible, the firm must make stakeholders aware of its record. This has led to triple bottom line reporting—that is, reporting about firm performance in terms of profits, people, and the planet. Social enterprises go a step further and make social responsibility the primary goal of the organization.