Engaging with Climate Change Imagery
- Saffron O'NeillSaffron O'NeillUniversity of Exeter
Images are a key part of the climate change communication process. The diverse and interdisciplinary literature on how people engage with visual representations of climate change is reviewed. Images hold particular power for engaging people, as they hold three qualities that differ from other communication devices (such as words or text): they are analogical, they lack an explicit propositional syntax, and they are indexical. These qualities are explored in relation to climate change imagery. A number of visual tropes common to climate change communication (identifiable people; climate change impacts; energy, emissions and pollution; protest; scientific imagery) are examined and the evidence for each of these visual tropes in terms of how they engage particular audiences is reviewed. Two case studies, of polar bear imagery and the “hockey stick” graph image, critically examine iconic imagery associated with climate change, and how and why these types of images may (dis)engage audiences. Six best-practice guidelines for visual climate change communication are presented and three areas for further research in this nascent field are suggested.