Young People and Climate Change Communication
- Maria OjalaMaria OjalaUppsala Universitet
- and Yuliya LakewYuliya LakewÖrebro University
One important group to include in efforts to combat climate change is young people. This group comprises the future leaders of society, besides being citizens of today, and they will be the ones handling the future negative consequences of this global problem. This article provides an overview of some research about climate change communication and young people. The aim is to gain a better understanding of how this group relates to and communicates about climate change in different contexts, and how to best promote knowledge, a sense of efficacy, and engagement concerning this problem. The focus is on young people who are between late childhood and young adulthood. Questions in focus are: How do media messages about climate change influence young people, and how do they themselves use media, for instance social networks, to engage with this issue? Can art-based and entertainment approaches to communication overcome the distant and complex character of climate change and make young people feel more empowered and engaged? Is it possible to communicate about climate change and raise awareness by promoting contact with nature and animals? How do young people cope with the negative emotions that are often evoked by information about this problem? In what way do young people communicate in everyday life with parents, peers, and teachers about climate change? Are participatory approaches to climate change communication a good way to prepare young people for future extreme climate events?