Summary

Climate-change communication in Denmark was initially related to a broader environmental agenda and to discussions surrounding U.N. charters on sustainability, reflecting a traditional strong Scandinavian commitment to U.N. institutions. Although climate-change communication has since developed into an independent field among academics and environmentalists, some of the earlier links to questions of sustainability and development have been preserved.

Consequently, climate-change communication has been studied in a variety of public arenas in addition to the media system. These venues include parliamentary debates, regional discussions of renewable energy systems, cultural and artistic representations, as well as commercial and strategic discourses on green technologies—the latter representing an important Danish export market. Thus, climate-change communication is studied in several academic disciplines involving both quantitative and qualitative research strategies.

Media representations of climate change comprise the largest area of research on climate-change communication and have been investigated by media, communication, and journalism studies. Climate-change reporting is marked by substantial public consensus concerning the scientific evidence of climate change and the moral obligations of the industrialized world. It reflects a Scandinavian culture based on political corporatism in both the political system and the media system, which under normal circumstances results in a moderate rather than polarized public debate. Outright climate-change denial has consequently been marginal, although the controversies generated by Bjørn Lomborg, author of The Skeptical Environmentalist, on how to prioritize climate change in relation to other global problems, can be regarded as the Danish equivalent to climate skepticism.

Another characteristic of Danish climate change communication is the imprint left by the failure of the Copenhagen Climate Change Conference (COP15), which was experienced as particularly traumatic in the host country. Like most countries, Denmark experienced a sharp decline in climate change coverage in the aftermath of COP15. However, whereas other countries have slowly picked up the intensity of media reporting following COP15, a similar increase has not materialized in Denmark, illustrating how a failed climate (and media) event can have lasting effects on a nation’s climate change communication.