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Atmosphere, Economy, and Their Holistic Framings in the Twentieth Century and Beyond  

Robert Luke Naylor

Despite apocalyptic discourse surrounding climate change since the 1970s, climate and weather have a longer history of being conceptualized as useful entities in the Anglophone world. The adversities of the Great Depression and hopes for a better postwar future led to climate being designated as a limitless resource—an object integral to the national economy that organizations, most notably governments, could draw upon to operate more effectively, especially against adversity. With a resurgence of neo-Malthusian perspectives in the 1970s, fears over resource scarcity reframed atmospheric resources as being strictly limited, and the concurrent rise of environmentalism challenged the idea that the atmosphere should be seen as a useful entity for industry. Instead, the economy–atmosphere relationship increasingly began to be framed through climate impact assessments, which analyzed the ability of climatic changes to perturb human systems. In addition, economic fragmentation, marketization, and privatization challenged the concept of national resources, meaning that by the end of the 1980s, the idea of the atmospheric resource had fallen from vogue. In the context of such marketization, the meteorological applications industry experienced rapid growth, leading some to advocate seeing the sector as a weather forecasting enterprise to encourage a renewed integrated perspective on weather impacts, forecasts, and policy. In contrast, in 2015, scholars identified how climate change has been reconstructed as a market transition by political and business elites, as climate change came to be seen as a market opportunity that was disconnected from goings-on in the material atmosphere. This disconnection can be seen as the culmination of a long process of conceptually disintegrating economy from the material atmosphere that began with the dismantling of the atmospheric resource concept.


Climate Change Communication in South Africa  

Sebastian Levi

In South Africa, one of the world’s most carbon-intense economies and a society marked by gross social inequality, climate change is not a popular topic. As of 2018, more than half of the population had never heard of climate change and only one in five South Africans believed that human activities lead to global warming. The communication of climate change in South Africa is influenced by the notorious inequality that the country still suffers decades after the apartheid regime has ended. Few South Africans are able to live a life in prosperity and security on par with life in industrialized nations, more than half of the population are considered poor, almost a third of the population are chronically unemployed, and many work for carbon-intense industries. The country’s prevalent inequality and its economic dependency on coal influence the way climate change is communicated and interpreted. Environmental NGOs, journalists, and scientists frequently set communication cues on climate change. However, their messages are largely circulated in newspapers catering to an urban and educated readership and resonate less with people living in rural areas or those who rely on employment in the coal and mining sector. In South Africa, most people hear about climate change in mass media, but journalists frequently lack the resources and training necessary to investigate climate change stories or to interact with local scientists. Environmental NGOs, in contrast, provide easily comprehendible communication cues for unspecialized journalists and often share similar worldviews and demographic backgrounds with dedicated environmental reporters. However, because Black South Africans are underrepresented among environmental journalists and because many affordable local newspapers cannot afford to hire specialized reporters, climate change is covered mostly in high-quality English-language outlets to which most people have no access. Moreover, environmental NGOs are frequently accused of prioritizing abstract ecological concerns, like climate change, over the interests of the South Africans workers, a sentiment that is informed by the country’s history of racial injustice. Counterintuitively, living in a coal area is associated with higher climate change awareness and belief, likely because coal companies and trade unions conduct awareness-raising programs among their workers and because many residents experience the adverse impact of coal mining and combustion firsthand.


Climate Change Communication in Israel  

Hillel Nossek

Given its location between the Mediterranean Sea and the desert, it seems Israel would be aware of the potential risks of climate change, especially given its lack of natural fossil resources, among other factors. Its location might have led to a greater emphasis on adaptation than mitigation and for climate change communication to flow from all relevant agents, utilized by the ingenuity of this hi-tech nation toward adaptation solutions. However, tracking the development of climate change policy and action leads to the conclusion that climate change is not at the top of Israel’s agenda, due to factors ranging from defense to the neoliberal economy. This article presents some background history of climate change activism and policy development in Israel. It considers the relevant Israeli context that was the bedrock of climate change policy and activity. It also reviews the communicative activity of the relevant agents, including the government, parliament, scientists, nongovernmental organizations (NGOs), the media, and the public at large, and examines climate change on the public’s agenda as it was presented by the media and reflected in public opinion polls, especially around global climate change events initiated by the United Nations (UN) from Bali (2007) to Paris (2015). Climate change communication in Israel is primarily practiced within the environmental communication field and less so in the science communication field. Communication about climate change is fairly benign compared to the war and terror that are part of everyday life in Israel. Only in the 1970s did environmental communication emerge in various media channels and was placed on the public’s agenda, while climate change communication specifically began to gain salience slowly only in the first decade of the 21st century. Mass media coverage of climate change in Israel is generally quite low compared to other developed countries in the West, with new media channels partially used by interested nongovernmental organizations and individual activists. From time to time, media events organized by the Intergovernmental Panel on Climate Change and world summits on climate change that involve mainly local political interests serve to increase coverage and raise public interest. As in other countries, coverage is usually local rather than global, even though climate change is a global problem. How effective is climate change communication in Israel? Research has only partially answered this question. It seems that the legacy of low media coverage contributes to the low salience of climate change on the governmental and public agendas. Moreover, the atmosphere of uncertain risks and outcomes for Israel has not created a climate of urgency for policymakers.


Communicating About Climate Change, Natural Gas Development, and “Fracking”: U.S. and International Perspectives  

Christopher E. Clarke, Dylan Budgen, Darrick T.N. Evensen, Richard C. Stedman, Hilary S. Boudet, and Jeffrey B. Jacquet

The impacts associated with unconventional natural gas development (UGD) via hydraulic fracturing have generated considerable controversy and introduced terms such as “fracking” into the public lexicon. From a climate change perspective, transitioning from fossil fuels to renewable sources in order to potentially avoid the worst consequences of a warming planet will need to also consider the climate implications of increased UGD and natural gas use that follows. Specifically, how much greenhouse gas is emitted as natural gas is extracted, transported, and consumed relative to other energy sources? Is UGD a “cleaner” energy source? Compared to what? Does it postpone or “bridge” the transition from fossil fuels to renewable energy? Public perception of UGD’s climate impacts not only reflect individual attitudes but broader social discourse among stakeholder groups. Understanding these perceptions, their psychological and social factors antecedents, and how to engage audiences on this topic will play a key role in UGD’s long-term trajectory, especially as it relates to climate change. An added challenge is that most public opinion studies specific to UGD’s climate impacts (and indeed UGD in general) are limited to the United States, Canada, and a few countries in Europe and Africa, with other parts of the world entirely absent. Nonetheless, the studies that do exist highlight several common themes. In particular, UGD tends to be viewed as cleaner relative to fossil fuels because of the belief it produces less carbon emissions as a result of natural gas extraction and consumption. However, it tends to be viewed as dirtier relative to renewables amid the belief that it increases carbon emissions. This finding complements research showing that natural gas occupies a middle ground between renewables and other fossil fuels in terms of acceptance. Moreover, the extent UGD serves as a bridge energy source remains contentious, with some arguing that it and the natural gas it produces complement fossil fuels and facilitates a transition to renewables, while others claim that UGD entrenches society’s continued reliance on the former. Overall, despite the contentious nature of these issues, UGD’s climate impacts appear less salient across countries than other health, environmental, and economic impacts, perhaps because they are psychologically distant and difficult to experience directly. Amid efforts to convey the public health risks associated with a changing climate, we believe that emphasizing the public health dimensions of UGD’s climate impacts can potentially make them more psychologically tangible. Positively framed messages emphasize that reducing carbon emissions tied to both unconventional natural gas extraction and natural gas consumption (relative to other fossil fuels) and thus mitigating the resultant climate change that follows benefits public health. Conversely, negatively framed messages emphasize that increasing carbon emissions (relative to renewables) and thus amplifying the resultant climate change adversely affects public health. At present, though, there is little evidence as to how these messages affect the perceived connection between UGD’s climate impacts and public health and, in turn, support for UGD versus other energy types. Nor is it clear how these outcomes may vary across countries based on public sentiment toward UGD and climate change along with a variety of psychological and social factors that influence such sentiment. Data available for some countries offers tantalizing scenarios, but we remain limited due to the lack of social science research in countries outside the United States and a handful of others. We call for cross-national comparative studies that include places where UGD—and social science research on it—is still maturing.


Communicating About Water Security Under a Changing Climate  

Anna Hurlimann and Sarah Bell

Some of the most significant impacts of climate change are likely to be felt in water resources management, but climate change is not the only uncertainty facing water managers and policymakers. The concept of water security has emerged to address social, economic, political, and environmental factors, as well as the physical determinants of water availability. There are significant challenges for communicating about water security under a changing climate. Water security shares many of the characteristics of climate change with regards to communication. It is a complex concept involving interactions between dynamic human and natural systems, requiring public deliberation and engagement to inform political debate and to facilitate behavioral and cultural change. Knowledge and values about water and climate change are communicated through material experiences as well as through language. Communication about water security and climate change takes many forms, which can be characterized as five key modes—policy, communication campaigns, media, cultures, and environments. More effective communication about climate change and water is needed across these different modes to support meaningful participation and deliberation in policy decisions by a wide range of stakeholders. Integrating climate change into communication campaigns about water security provides opportunities to challenge and reframe traditional formulations of the role of water in society and culture and how to manage water in human settlements, the economy, and the environment. The central challenge for communicating the impacts of climate change on water scarcity lies in the complex interactions between society, policy, technology, infrastructure, the economy, and the environment in modern water systems. Different modes of communication are useful to enable public and stakeholder engagement in understanding the issues and making decisions about how to ensure water security in a changing society and environment.


Climate Change Communication in the United Kingdom  

Alison Anderson

There is a comparably lengthy history of climate change communication research in the United Kingdom that can be traced back to the late 1980s. As is the case for media research in general, most attention has historically focused on print media and elite newspapers in particular. The British public appears to have a rather ambivalent response to climate change, and most people do not view it as a pressing threat. While surveys suggest that most citizens believe that climate change is occurring and is at least partly caused by human activity, skeptic views have received greater prominence in the mainstream media than in many other comparable countries. Climate deniers have received considerable space on the opinion pages of some right-leaning British newspapers. This is no doubt linked to vigorous denial campaigns mounted by climate-skeptic think tanks in the United Kingdom. The left-of-center Guardian newspaper (and its counterpart Sunday edition, The Observer) has led the way on climate change reporting, far exceeding the amount of space devoted to the topic by other print news outlets—yet it has one of the lowest readerships. While traditional media remain important agenda setters, online and social media are increasingly significant sources of news—especially for younger individuals. Future climate communication scholarship should play a vital role in informing stakeholder strategies and better understanding the complex linkages between media framing, political agendas, and public perceptions.


Communicating About Clean Energy and Efficiency Policies  

Matthew A. Shapiro, Toby Bolsen, and Anna McCaghren Fleming

Public opinion plays a central role in determining the feasibility of efforts to transform energy systems in the coming years, yet scholarship on communication effects and public opinion about clean energy and energy efficiency seems to have expanded only relatively recently. There is a growing body of work that explores how targeted and strategically framed messages affect individuals’ beliefs and motivations to act on matters affecting household energy choices as well as energy policies. One must attend particularly to the principal communication-based factors that shape the public’s understanding of clean energy sources and promote efficiencies in energy use. To better understand the communication vehicles for improving both household energy efficiency and conservation, two research foci are most relevant: (1) field experiments that primarily assess how household energy consumption shifts after receiving energy consumption reports and (2) surveys/laboratory experiments that focus on the nuances of energy-related communications, paying particular attention to the role of politics and ideology. This bimodal classification of clean energy and efficiency communication research genres is not exhaustive but can be synthesized into two major contributions. First, providing households with information about specific benefits that would result from a greater reliance on clean energy may increase support for its development and move individuals toward energy efficiency outcomes; however, exposure to counter-messages that emphasize costs associated with clean energy and the associated policies can negate the effects of pro-clean energy messages. Second, there is still no reprieve from the politicization of energy, and thus the role of partisanship and motivated reasoning must be accounted for when assessing how individuals modify their decision-making processes regarding energy efficiency.


The Relationships Between Climate Change News Coverage, Policy Debate, and Societal Decisions  

D. B. Tindall, Mark C.J. Stoddart, and Candis Callison

This article considers the relationship between news media and the sociopolitical dimensions of climate change. Media can be seen as sites where various actors contend with one another for visibility, for power, and for the opportunity to communicate, as well as where they promote their policy preferences. In the context of climate change, actors include politicians, social movement representatives, scientists, business leaders, and celebrities—to name a few. The general public obtain much of their information about climate change and other environmental issues from the media, either directly or indirectly through sources like social media. Media have their own internal logic, and getting one’s message into the media is not straightforward. A variety of factors influence what gets into the media, including media practices, and research shows that media matter in influencing public opinion. A variety of media practices affect reporting on climate change─one example is the journalistic norm of balance, which directs that actors on both sides of a controversy be given relatively equal attention by media outlets. In the context of global warming and climate change, in the United States, this norm has led to the distortion of the public’s understanding of these processes. Researchers have found that, in the scientific literature, there is a very strong consensus among scientists that human-caused (anthropogenic) climate change is happening. Yet media in the United States often portray the issue as a heated debate between two equal sides. Subscription to, and readership of, print newspapers have declined among the general public; nevertheless, particular newspapers continue to be important. Despite the decline of traditional media, politicians, academics, NGO leaders, business leaders, policymakers, and other opinion leaders continue to consume the media. Furthermore, articles from particular outlets have significant readership via new media access points, such as Facebook and Twitter. An important concept in the communication literature is the notion of framing. “Frames” are the interpretive schemas individuals use to perceive, identify, and label events in the world. Social movements have been important actors in discourse about climate change policy and in mobilizing the public to pressure governments to act. Social movements play a particularly important role in framing issues and in influencing public opinion. In the United States, the climate change denial countermovement, which has strong links to conservative think tanks, has been particularly influential. This countermovement is much more influential in the United States than in other countries. The power of the movement has been a barrier to the federal government taking significant policy action on climate change in the United States and has had consequences for international agreements and processes.


Agricultural Extension and Climate Change Communication  

Linda S. Prokopy, Wendy-Lin Bartels, Gary Burniske, and Rebecca Power

Agricultural extension has evolved over the last 200 years from a system of top-down dissemination of information from experts to farmers to a more complex system, in which a diversity of knowledge producers and farmers work together to co-produce information. Following a detailed history of the evolution of extension in the United States, this article describes an example from the southeastern United States that illustrates how innovative institutional arrangements enable land-grant universities to actively engage farmers and extension agents as key partners in the knowledge generation process. A second U.S. example shows that private retailers are more influential than extension in influencing large-scale farmers’ farm management decisions in the midwestern United States. However, these private retailers trust extension as a source of climate change information and thus partnerships are important for extension. Nongovernmental organizations (NGOs) have been an important source of extension services for smallholder farmers across the world, and examples from the NGO CARE indicate that a participatory and facilitative approach works well for climate change communication. Collectively, these examples emphasize that the role of agricultural extension in climate change communication is essential in the context of both developed and developing countries and with both smallholder farmers and large-scale farmers. These case studies illustrate the effectiveness of a co-production approach, the importance of partners and donors, and the changing landscape of agricultural extension delivery.


Climate Change Communication in Canada  

Candis Callison and D. B. Tindall

The immense geographical and cultural breadth of Canada includes a significant Arctic region and many distinct indigenous and rurally located peoples who are profoundly affected by climate change. However, most of Canada’s population is located in the urban south, in major cities. While Canadian media coverage of climate change has been more than the global average, it has generally tended to focus on policymaking at the national level, with a secondary focus on energy and economics. Unlike its close neighbor, the United States, Canada has had consistently positive public attitudes and media coverage toward climate change, but this hasn’t necessarily translated to policy or action. Canada’s steadily increasing greenhouse gas emissions are among the highest per capita in the world. Canada is the home base for highly visible environmental organizations like Greenpeace and the David Suzuki Foundation, which have successfully framed and mobilized on many issues, including climate change. Canada’s resource-based economy includes the controversial oil sands in the western province of Alberta. Scholars note that media coverage of both the oil sands and the proposed and existing pipelines through British Columbia to tidewater are complex because of the way that oil interests have been represented by think tanks and aligned politicians, and, in some regions, because of lingering skepticism and doubts about the ability of political institutions to address climate change. Regional differences on all these points matter immensely, as does framing by environmental groups, indigenous groups, media, and industry proponents. A further complication for Canadian media coverage relates to both the Arctic and indigenous peoples. The Arctic has not been central to Canadian coverage of climate change, nor have the climate justice issues associated with the disproportionate impacts that this region will experience. Most of the Canadian north is inhabited by indigenous peoples, who have been the primary representatives of climate justice and human rights as frames for media coverage. However, Canadian media has usually either not represented or misrepresented indigenous peoples. Emerging self-representation through Internet-based media provides some hopeful alternatives. In general, taking into account the vast structural changes that are sweeping Canadian media is a key area that new scholarship should attend to, particularly given that most scholarship to date on climate change and media in Canada has focused on national newspapers.