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Hine, D., Phillips, W., Driver, A., & Morrison, M.  (2017, March 29). Audience Segmentation and Climate Change Communication. Oxford Research Encyclopedia of Climate Science. Retrieved 14 Oct. 2019, from https://oxfordre.com/climatescience/view/10.1093/acrefore/9780190228620.001.0001/acrefore-9780190228620-e-390.