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date: 08 December 2022

“Global Warming” versus “Climate Change” and the Influence of Labeling on Public Perceptionslocked

“Global Warming” versus “Climate Change” and the Influence of Labeling on Public Perceptionslocked

  • Jonathon P. SchuldtJonathon P. SchuldtDepartment of Communication, Cornell University

Summary

Communicating about climate change involves more than choices about which content to convey and how to convey it. It also involves a choice about how to label the issue itself, given the various terms used to represent the issue in public discourse—including “global warming,” “climate change,” and “global environmental change,” among others. An emerging literature in climate change communication and survey methodology has begun to examine the influence of labeling on public perceptions, including the cognitive accessibility of climate-related knowledge, affective responses and related judgments (problem seriousness and personal concern), and certainty that the phenomenon exists. The present article reviews this emerging work, drawing on framing theory and related social-cognitive models of information processing to shed light on the possible mechanisms that underlie labeling effects. In doing so, the article highlights the value of distinguishing between labeling and framing effects in communication research and theory, and calls for additional research into the boundary conditions of these and other labeling effects in science communication.

Subjects

  • Communication

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