Climate Change Communication in India
- Jagadish ThakerJagadish ThakerMassey University
Climate change communication is a relatively new area of research in India—a country that ranks high in vulnerability due to poverty, yet a major emitter of greenhouse gases (GHGs). This article reviews climate change communication research in the country from the 1990s to the present. First, it provides a political economy framework to explore the issue of climate change communication amid environment and development debates in India. It shows that elite discourses of climate change have been shifting from externalizing the problem and solutions to a more recent co-benefits approach to address the twin challenges of climate change and economic development. Second, the article reviews research about media coverage and finds that although Indian media portrays climate change as real and human-caused and reports its severe impacts in India, it largely externalizes the problem, with slight changes in recent coverage highlighting domestic responsibility and equity. Third, reviewing studies on public awareness and understanding, it shows that while the Indian public is largely unaware of the term climate change, public opinion surveys and qualitative research indicate that Indians report experiencing changing weather conditions in their local area—an important lesson to communicating climate change in India. Finally, it explores future opportunities for climate change communication research in India.