Summary

Intersections between media, race, and ethnicity in Puerto Rico can be assessed from various perspectives, but the three most important and interrelated are the sociocultural history dimension, the institutional or structural dimension, and the geopolitical dimension. First, the academic and independent literature on media, race, and ethnicity has evolved in tandem with the history of Puerto Rico and of Puerto Ricans in the United States. Understanding this parallelism makes it easier to study the historical evolution of racialized notions of identity. Second, local and global media’s organizational structures and technological evolution have changed the types of content produced and thus the types of racial or ethnic representations. This, in turn, ignites cultural politics, civil action, and social justice debates that cannot be disassociated from race and ethnicity, such as gender identity, sexuality, social class, and access to social services, technologies, and so on. Lastly, Puerto Rico’s colonial status in the 21st century adds a particular geopolitical dimension. This is a necessary framework for understanding this political and economically organized territory, which claims cultural sovereignty over a legacy of colonialism and neocolonialism. In this context, concepts of race and ethnicity have been institutionally lagging and are constantly being redefined. This geopolitical dimension is also interconnected to a great extent with scholarship on Latin American and Caribbean cultural studies about migration vis-à-vis the local and global sociocultural history of social movements and displacement of people since pre-Columbian and colonization eras to the early 21st century. An intertwined and transversal look at these three dimensions—from the vantage point of media, race, and ethnicity—can provide a better study of a case as complex and still poorly understood as Puerto Rican identity.

This article approaches the study of media, race, and ethnicity in Puerto Rico through an assessment of available academic scholarship on particular media industries. There are many studies focused on film, television, music, and newspapers. To a lesser degree, there are studies on radio, magazines, photography, and graphic art, as well as their digital variants, over-the-top media, video games, as well as advertising, public relations, and events production. These studies can be also classified by research methods, mostly qualitative, and further enriched using mixed—integrative and cross-sectional—views on race and ethnicity as these relate to other variables of social identity.