Summary

Media can play a crucial role in dousing tensions and maintaining peaceful coexistence among culturally diverse peoples. However, the role of media is yet to be fully comprehended in the ongoing sociopolitical crisis in the northwest and southwest regions of Cameroon since 2016, arising from two distinct colonial heritages. Mindful that Cameroon has not experienced threats of separation stemming from cultural diversity prior to this time, the Cameroon radio and television (CRTV) is challenged as to how to report this crisis in a manner that will result in containment and management, promoting unity in diversity. The theory of framing was used to analyze interviews with key informants, CRTV news content, and documentaries.

Therefore, the question of how state television uses frames in this sociocultural and political crisis involving two cultural entities brought together by history is at the heart of this study. The state through mainstream media uses news frames that promote national unity in cultural diversity in contrast to separation advocated for by separatists through social media.