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date: 22 October 2020

Abstract and Keywords

Content analyses demonstrate continuing improvement in media representations of African Americans. However, research suggests that the progress is uneven across various media and genres, and while underrepresentation and portrayals of blatant stereotypes decline, more subtle stereotypical depictions continue to persist.

Importantly, media representations of race can have consequences for both African-American and White media consumers. Research consistently demonstrates that negative media representations of Blacks have a detrimental effect on Whites’ intergroup attitudes and support for social policies. Positive representations, conversely, have the potential to improve intergroup attitudes. For Black viewers, stereotypical media representations of their own group can pose a psychological threat, whereas sympathetic representations serve as a source of empowerment.

Keywords: African Americans, media effects, content analysis, intergroup communication, parasocial contact

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