Abstract and Keywords
Hegemony generally refers to the mechanisms and dynamics describing how a determinate group comes to organize its ruling at multiple levels, such as the political economic, social, cultural, and linguistic. In communication studies, the term is almost automatically associated with the particular conceptualization of Marxist thinker Antonio Gramsci, who provides a way to describe and explore the critical link between “power,” culture, and communicative practices. However, different readings of Gramscian hegemony, mediated by different traditions inside the discipline, have produced competing and evolving definitions. The common trait of all these approaches is an interpretation that tends to privilege “consent” over “coercion,” “leadership” over “domination,” and “civil society” over the “state.” Finally, a narrative is provided regarding how the concept gradually moved out of its Marxist origin to become a more sociologically abstract account of organized asymmetric power relations.
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