Postcolonial Approaches to Communication and Culture
- Rashmi LuthraRashmi LuthraDepartment of Language, Culture, and Communication, University of Michigan-Dearborn
The decolonization of nations in Asia, Africa, and Latin America in the late 20th century made possible the arrival of postcolonial academics who engaged in a critical and thoroughgoing analysis of the ways in which colonial histories have affected and continue to influence not only our understanding of phenomena, such as culture, but have influenced the very frames and processes of the creation and dissemination of knowledge about phenomena such as culture. While this work was initiated by postcolonial scholars of literature, postcolonial theory and frameworks have been adopted by several allied fields, including the communication field. Since the 1990s, communication scholars have been using postcolonial frameworks to deconstruct the colonial and neocolonial representations and tropes present in news and popular culture discourses. They have also brought communication theory to bear upon key concepts within postcolonial study, such as hybridity and diaspora. In the mid-1990s communication scholars joined the larger debate on the continued relevance of the postcolonial framework, and as with postcolonial scholars in other fields, they have continued to insist that the interruptive and political impetus of postcolonial theory provides an important entry point for the study of a world still shot through with colonial and neocolonial power relations. Although there is still a lot of scope to make the postcolonial approach more central to the communication field and its subfields, communication scholars have continued to use postcolonial theory to shed important insight on several vital communication issues. Feminist scholars of communication have been at the forefront of the effort to increase awareness and use of postcolonial frameworks for the study of communication.