Active Involvement Interventions in Health and Risk Messaging
- Kathryn Greene, Kathryn GreeneDepartment of Communication, Rutgers University
- Smita C. Banerjee, Smita C. BanerjeeDepartment of Psychiatry and Behavioral Sciences, Memorial Sloan-Kettering Cancer Center
- Anne E. RayAnne E. RayREAL Prevention, LLC
- and Michael L. HechtMichael L. HechtREAL Prevention, LLC
Results of national epidemiologic surveys indicate that substance use rates among adolescents remain relatively steady or even show slight declines; however, some substance use rates, such as electronic cigarettes, are actually rising. Thus, the need for efficacious drug prevention efforts in the United States remains high. Active Involvement (AI) interventions are a promising avenue for preventing and reducing adolescent substance use, and they create opportunities for adolescents to experience a core feature of engagement that is common to these interventions, such as producing videos, posters, or radio ads; or generating themes and images for messages such as posters.
Existing interventions grounded in theories of Active Involvement include programs delivered face-to-face and via e-learning platforms. Narrative Engagement Theory and the Theory of Active Involvement guide the components of change in AI interventions. Youth develop message content during participation in Active Involvement interventions. Advanced analytic models can be applied to address new research questions related to the measure of components of AI interventions.