- Ingrid Bachmann CáceresIngrid Bachmann CáceresSchool of Communication, Pontificia Catholic University of Chile
A contested term with defenders and critics, advocacy journalism refers to a genre of journalism that combines reporting with a point of view. With roots as far as the origins of journalism itself, as a contemporary practice it can be found—to varying degrees—in all kinds of media outlets across the globe. Its key premise is that journalists participate in the mass-mediated public sphere and that their work deliberately and transparently stands for specific perspectives, with stories actively championing for certain ideas and values. While some authors have labeled advocacy as the binary opposite of objective (factual) reporting, in recent decades several journalism scholars and practitioners have argued that this is not the case, and that advocacy and informing are not necessarily mutually exclusive. At the core of this discussion are normative considerations of how journalism should be, the role of objectivity in news reporting, and professional models shaping news cultures and news content in different regions. Ethical concerns are also common arguments in this debate.
Advocate journalists do not necessarily dismiss objectivity—although some do—and insist they adhere to professional standards nonetheless, since they still do journalism rather than propaganda. Promoters of advocacy also argue that having a situated viewpoint is more transparent, whereas critics argue against what they deem news reporting with an agenda or promoting an ideological campaign. More recently, advocacy journalism has been adopted—and adapted—by nongovernmental organizations and civic movements, which highlights the constant redefinitions of journalism practice outside of legacy media and traditional contexts.